Svitsoft company
(Solution provider)
April  2017 till now

Marketing Manager  (IT Company)

Achievements:
- Creating new marketing tool - content project “to heat” leads in order to make conversion quicker
- Increase sales by 32% (new channels of promotion, marketing funnel automation).

Responsible for:
- Management 10 person  marketing department responsible for digital marketing, branding, corporate  
  communications, B2B marketing and sales support,  product development and web development;
- Exhibitions, conferences and trade shows etc. organization;
- Executing, measuring, and optimizing digital programs to drive enterprise revenue and lead targets;
- Defining KPIs and its growth;
- Developing and implementing a company-wide go-to-market plans based on analytic research  from
  strategic planning to tactical activities;
- Budget that includes web search, mobile, email, trade shows, online display ads, and
  airport executive clubs.
- Market research, competitive analysis;
- Internet presence, corporate site management, SMM (posts, texts etc. creating) ;
- Establish a system of communications from the marketing team to the sales team, organization    
  marketing support for a sales team;
- Creation, implementation and maintenance of loyalty programs for customers;

 
Used Methodology and Tools: Agile, Scrum, TOC, Google Analytic, Hubspot, Sugar CRM, Manychat

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Provectus
(Software development company)
January, 2014 - March  2017

Marketing manager  (IT Company)

Achievements:
- Increase sales by 37% (new channels of promotion, increase efficiency of current channel);
- Increase awareness on 17%.

Responsible for:
- Consumer acquisition and retention marketing, branding, corporate communications, B2B marketing and sales support, and product development;
- Development new analytics capabilities to measure consumer LTV by marketing campaign;
- Increased consumer retention 8% and reactivated dormant consumers through weekly email retention campaigns;
- Budget that includes web search, mobile, email, trade shows, online display ads;
- Development  and implementing a company-wide go-to-market plans based on analytic research  from
  strategic planning to tactical activities;
- Market research, competitive analysis;
- Internet presence, corporate site management, SMM;
- Establish a system of communications from the marketing team to the sales team, organization    
  marketing support for a sales team;
- Take a part in exhibitions, conferences and trade shows etc.
- Creation, implementation and maintenance of loyalty programs for customers;
- Budgeting, reporting, analytic.
 
Used Methodology and Tools: Agile, Scrum, TOC, Google Analytic, Hubspot, Sugar CRM.

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AMI (system integrator), Geneх (genetic testing),
Ageless (consulting, ERP, Infrastructure Solutions)

December  2012 - November 2014 

MARKETING ADVISOR

Achievements:
-  Created map of marketing processes, sales funnel;
-  Developed and implemented event for potential customers (average amount of opportunity 100К+ per  
  month);
- Increase sales  АМI 13%, Genex 21%, Ageless 14%.

Responsible for:
- Creation and  implementation marketing strategy;
- Managing the entire product line life cycle from strategic planning to tactical activities (German, Austria,
  CIS, Ukraine);
- Digital marketing (SMM,  SEO and ets);
- Marketing materials creation (Annual reports, brochures, flyers, presentations, text and other materials);
-  Market research, competitive analysis;
- Creation, implementation and maintenance of loyalty programs for customers;
- Monitoring and analysis of key performance indicators campaigns to promote products;
- Budgeting