Laila Asbergs | Pangian
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Laila
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Laila
Seasoned marketing and communications professional with more than 20 years of diverse B2B, B2C, and D2C experience. A creative and versatile thinker, emphasizing a mix of digital, print marketing & in-person strategies.
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Laila
United States Of America
English
United States Of America
Bachelor's degree
Crafts, Gardening, Photography
Adobe Illustrator, Adobe Photoshop, Content marketing, Digital Marketing, Event Planning, Facebook, Graphic Design, Marketing Strategy, Microsoft PowerPoint, Microsoft Word, Social Media
Marketing/Social Media
> 10 Years of experience
Graphic Design
> 10 Years of experience
Contract

Marketing Director
Foster’s Grille - Haymarket, VA December 2019 to March 2020

Manage all marketing, advertising, and promotional activities for corporate owned restaurants. Manage legacy Ad Agency to improve social media. Relationship building with local area governments, chambers, businesses, schools, and sports teams via field marketing.

  • Implemented updates to dine-in fundraising program, increasing frequency by 44% and overall donation amounts.
  • Launched catering program, creating a new revenue stream for each restaurant.
  • Improved social media reach and engagement, working alongside Ad Agency, creating better targeting and audiences.

Sr. Director, Marketing Communications
Gentle Harvest - Marshall, VA September 2017 to November 2019

Manage a team of graphic designers, copy writers, and digital marketers focused on promoting a retail grocery store and cafe, an English pub, an organic and humane livestock farm, and a raw pet food line.

  • Increased Thanksgiving web sales by 25%, and total revenue by 30% for 2018
  • Implemented strategic social media plan resulting in 25% increased reach and engagement, and 22% increase in impressions
  • Developed brand standards for in-house private label products and pet food line

Self-Employed
HibiCo Creative Group - Haymarket, VA January 2017 to December 2018

Provide general marketing support services to local small businesses using methods such as digital, print, and in- person tactics. Clients included nonprofits, in-home academic coaching, government contractors, technology consultants, and medical industry professionals.

Director, Event Marketing and Sales Operations
i4C Innovations Inc - Chantilly, VA January 2014 to December 2016

Managed all aspects of external facing events including developing yearly event plan and budget, creation of collateral, and planning & logistics. Acted as liaison between sales leadership and IT to develop and maintain necessary reporting on Salesforce, while being an advocate for ground and inside sales teams.

  • Increased booth leads and traffic by 100% after implementing new campaigns to attendees
  • Consistently within budget on trade show and events plan
Experience