Marinela Miclea | Pangian
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Marinela
I love to brainstorm! I'm a digital content professional, creative as well as analytical, focused on providing ROI. Certified in Inbound Marketing and Social Marketing. Marketing Strategy certificate.
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Marinela
Romania
English, Spanish, French, Romanian
United States Of America
Bachelor's degree
University of California, Los Angeles (UCLA)
Sociology
Accountability, Accuracy, Communication, Creativity, Curiosity, Diversity, Ethical, Personal Growth
Amateur Astronomy, Beachcombing, Creative writing, Eating out, Listening to music, Musical Instruments, Swimming
Problem-solving, Editing, Writing, Content management, Content marketing, Content strategy, Project Management, Websites, Project Planning, Writing, Editing, Digital Marketing, Editing, Project Planning, Writing, WordPress, Project Management, WordPress, Digital Marketing, Social Media Marketing
Marketing/Social Media
> 10 Years of experience
Writing/Editing
> 10 Years of experience
Full-Time, Part-Time

Lead Content Marketer

Mendo Digital (remote - Mendocino, CA)  2016-2018

  • Content management: Edited content (website copy, articles, and blog posts) – business-to-business (B2B) and business-to-consumer (B2C).
  • SEO: Researched keywords, integrating into copy, reviewed analytics, and developed recommendations for improvement as well as best practices.
  • Social marketing: Set up companies’ media strategy and social media channels (Twitter, Facebook, LinkedIn, etc.) to grow brand awareness, interacted with audiences, and responded to customer issues and inquiries.
  • Team management: Hired, collaborated with, and managed distributed teams of contractors, ensuring accurate, timely delivery of content projects.
  • Training: Provided WordPress, SEO, and social media training online and in person, helping customers to implement best practices for their online presence.

Senior Web Writer / Editor / Content Marketing Manager

EMC Corporation / Dell (remote - Pleasanton, CA)  2004-2015

  • Content management: Edited and rewrote content. Increased effectiveness of marketing teams with content submission templates and publishing processes.
  • Project management: Managed multiple projects, coordinating cross-functionally, internally as well as externally, on time and on budget.
  • Marketing communications: Wrote and edited content for a wide range of campaigns with high-engagement and converting assets such as landing pages, eBooks, blog posts, articles, videos, leadership materials, and white papers.
  • Search engine optimization (SEO): Directly impacted search engine rankings, increasing ROI and evangelizing best practices to marketing teams.
  • Content migrations: Led multiple content and multisite migrations with content management system (CMS) implementation at zero down time.
  • Training: Coached marketing team members on content creation and user experience, scheduled course sessions, and assembled online learning materials.

Web Writer / Editor / Content Manager

Documentum / EMC (Pleasanton, CA)  2002-2004

  • Content management: Increased efficiency for line-of-business (LOB) managers by developing content submission templates and brainstorming on graphics and interactive tools for lead generation.
  • Web analytics: Optimized Web content by performing website audits, evaluating site metrics and competitors’ sites, and developing and implementing best practices.
  • Usability: Planned and executed Web usability testing, tabulated results, and wrote executive summary of recommendations, validating plans for future improvement of site.

Web Producer / Content Marketing Manager

PeopleSoft / Oracle (Pleasanton, CA) – 2000-2001

  • Content management / content strategy: Published Web content through launch, multiple content migrations, content integrations, and site globalization, brainstorming with marketing managers to develop content and move to content management system (CMS).
  • Website development: Improved organic search, lead generation, and performance marketing.
  • Digital marketing: Increased sales via direct-response pages, sales-oriented landing sites, and direct mail campaigns, running A/B testing, and tracking response rates and effectiveness.
  • Usability: Enhanced user experience by assembling script, graphics, video, and audio client testimonials into interactive multimedia such as product tours, diagrams, and demos.
  • Project management: Performed project management functions for website development including planning, scheduling, and implementation. Maintained ongoing communications with teams comprising product managers, developers, designers, project managers, and vendors.
Experience