Marion Tourrette | Pangian
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Empowering organisations to deliver great customer experiences through the use of digital marketing & automation.
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English, French
Master's degree
Macquarie University
Master of Business

• Consult with marketing teams to help them better engage with prospects and customers using effective marketing automation processes, strategies and technology.

• 10+ years experience in digital marketing with 9 years in marketing automation and CRM, in agency and client-side.

• Broad cross-channel digital skills: web, email, search, paid search and social ads, social media.

• Masters degree qualified marketing specialist with an international academic background (Australia, France, UK).

• Solid, hands-on experience in a wide range of MarTech, from email and automation, to CRM, SEO, advertising, analytics and social.

• Delivering digital marketing services in both English and French languages.

Advertising, Content marketing, Content strategy, Data, Digital Marketing, E Commerce - E-Mail-Marketing, Email, Facebook, Google, Integrated Marketing, Marketing Strategy, Online Marketing, Sales Management, Social Media Marketing, Technology
Marketing/Social Media
> 10 Years of experience
5 - 7 Years of experience
Part-Time, Contract

Senior Marketing Automation Consultant - Freelance


June 2017 - Present

  • Leveraging my expertise in automation and multi-channel digital marketing to help organisations deliver optimal customer experience.
  • Workshops and advisory services (online and in person) to fully leverage marketing automation to drive the execution of your entire marketing strategy, from lead generation to multi-channel engagement, to customer cross-sell and advocacy.
  • Currently taking on new clients.


Senior Consultant, Customer Insights - Squiz

Sydney, Australia

October 2014 - December 2016

Squiz is an Australian-owned global company helping organisations drive digital transformation and deliver great customer experiences through the use of technology platforms.

  • Designed and managed significant implementations of Marketing Automation and their orchestrations across channels for our B2B and B2C clients globally (banks, universities and education providers, financial and insurance companies) to enable them to:
  • Launch a crowdfunding and community platform to allow people to support causes, generate and nurture prospective students and fully automate events and Open Days, launch a new insurance brand, deliver personalised member experiences, increase leads and conversions, better capture critical demographic and behavioural data for improved segmentation and personalisation, capture leads on mobile devices at events, engage with prospects and customers at every step of their journey, improve the use of Marketing Automation through platform auditing and recommendations.
  • Provided strategic and tactical consulting related to Marketing Automation and Marketo.
  • Managed Marketo implementations, multi-brand deployments, CRM integration, system auditing and optimisation, in-person and online Marketo training, best-practice documentation, marketing templates.
  • Developed and managed campaigns across various channels (email, mobile, website..) and the entire customer lifecyle, lead generation and nurturing, customer acquisition and on-boarding, re-engagement and retention.
  • Certifications: Marketo Certified Expert and Marketo Certified Consultant.

Digital Marketing Consultant & Digital Marketing Manager - Loaded Technologies

Sydney, Australia

Septembre 2010 2011 - October 2014 

At Loaded, I was in charge of both marketing and delivering marketing services to our clients. This 'hybrid' half client-side half agency-side role was both strategic and hands-on.

  • Helped clients creatively use technology and leverage the latest marketing strategies and tools to attract, convert and engage with prospects and customers and improve marketing and sales processes. Examples include helping a company increase website traffic by 200% and leads by 300%, implementing Marketing Automation for a manufacturing leader and Australia’s largest privately owned cost and project consultancy, and delivering SEO services for a leading Australian coffee company.
  • Inbound Marketing and Automation strategy: lead management process design and reengineering, customer lifecycle and buyer personas, SEO, social media, blogging, lead nurturing, data and segmentation, data, content audit and mapping, lead scoring, sales hand-off, basic.
  • Implemented and configured HubSpot and Pardot.
  • Delivered HubSpot, Pardot and SugarCRM training.
  • Trained marketing professionals and provided ongoing guidance and handson expertise required to maximise marketing software adoption and digital marketing success.
  • Passed the HubSpot Agency Certification.

In-house marketing:

  • Developed, executed and managed the marketing plan and campaigns to achieve sales and marketing goals and business growth.
  • Managed end-to-end, integrated online marketing: email, lead nurturing, SEO, PPC (Google Adwords, LinkedIn ads), content strategy and creation, marketing automation, social media, website management, analytics, reporting.
  • Organised and managed online and offline events: seminars, webcasts, small and large live events.