Marisela Smith | Pangian
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Dedicated, earnest, and unwavering individual searching for diverse and stimulating challenges to further develop. Self motivated by strong inner drive, persistence, and unyielding character.
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English, Spanish
United States Of America
Aurora University
Finance & Business Administration, Marketing Minor
Accountability, Ambition, Challenge, Humility, Transparency, Wisdom, Work/Life Balance
3D printing, Gardening, Golf, Jigsaw Puzzles, Listening to music, Piano, Reading, Tennis
Analytics, Market research, Marketing, Microsoft Excel, Microsoft PowerPoint
Data Analysis/Visualization
3 - 5 Years of experience
Marketing/Social Media
3 - 5 Years of experience
Full-Time, Part-Time, Contract

KeHE Distributors

Associate Manager                April 17 – August 18 

  • Managed division-level retailer relationship by providing insights, demographic clustering, syndicated data analysis, and item recommendations for special projects and category reviews
  • Disseminated corporate level initiatives to division level and offered personalized solutions
  • Created PowerBI dashboards to better track ROI metrics and kept key account holders updated with monthly updates and findings
  • Network of Executive Women (NEW) Midwest Region Committee Liaison responsible for distribution of monthly newsletter via SharePoint collaboration tool and establishing other regional committees across the company


KeHE Distributors

Analyst                                                                                                         February 15 – April 17

  • Developed yearly planograms and consumer insights for macrotrends initiatives
  • Worked cross-functionally with departments to build automated and efficient Cognos reports
  • Assisted with special projects initiatives through Our Brands and Business Development
  • Supported managers and directors with category reviews by providing GAP reports, syndicated data analysis, demographics, and consumer insights
  • Member of the CAREtrade committee working with philanthropic vendors to increase their product offerings across retailers


St. Charles Trading

Logistics Coordinator                                                                                  June 14 – February 15

  • Increased Logistics Department's efficiency through the integration of cloud based systems
  • Formalized and acquired contacts for use of the first CNG (compressed natural gas) vehicle
  • Negotiated with servicing freight customers on FCL/LCL to maintain daily profitability
  • Communicated regularly with members of the Sales and RSSR Teams on order fulfillment
  • Monitored daily routes by understanding the multiple complexities of the transportation industry


InContext Solutions

Insights Intern                                                                                             November 13-April 14

  • Analyzed data to determine key findings
  • Contributed to the Insights Team with marketing analytics and data visualization
  • Collaborated with Sales and Project Operations teams to execute client projects
  • Generated final presentations for client meetings