Lennox Learning Solutions — Lead Marketer
January 2018  - Present

Strategize, plan and execute multi-channel marketing campaigns. Own content strategy and write for web pages, emails, social media, blogs, and print materials. Established marketing analytics reporting process and editorial and marketing calendars. Manage social media channels (Facebook, LinkedIn, Twitter, YouTube). Drive steady year over year (YOY) social media follower growth (up to 10.6% in 2020). Spearheaded redesign of lennoxlearningsolutions.com, collaborating with the eCommerce team at all stages of the process, from initial brainstorming and UX workshops to go-live approval.

eCommerce and Digital Experience — Marketing Content Writer
August 2016 - January 2018

Lead writer and editor for B2B eCommerce team. Collaborated on marketing and content strategy, owned editorial calendar, wrote and edited copy for landing pages, marketing emails, homepage banners, blogs and video scripts. Project managed (Wrike and Brightpod) marketing and customer education campaigns. Reported on email performance, based on Marketo data. 

Burntgraphite Design Group — Marketing Director
May 2011 - Present

Managed content marketing studio, serving clients in the fitness and health, travel, food and beverage sectors. Created client-centric, print and digital marketing content and consulted on marketing and social media strategy. Established and maintained client relationships, defined needs and scope of work.

Huffman-Sterling  — Marketing Coordinator
October 2009 – April 2011

Managed all marketing and communications for a boutique fashion designer. Managed logistics, scheduled fittings, kept Ms. Huffman’s calendar, interfaced with clients, vendors and stakeholders. Wrote copy and collaborated with graphic designers to create a corporate identity package. Established Ms. Huffman’s communications and brand strategy for DC Fashion Week. Photographed Ms. Huffman’s winter line on location in Ireland.