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I’ve been told I’m rare — I believe it’s because I usually strategize first then find the right words and visuals to match. I have a 10,000-foot view, where the big picture is clear to me and I’m able to help both brand managers, designers and writers see that vision. Lastly, I believe a brand and its messages are a relationship and my job is to make that relationship authentic and impactful.
When I’m not creating, you’ll most likely find me with a kid in my arm, a bourbon in my hand, or a sarcastic joke on my mind. I have Ohio roots, lived in Chicago and always have my passport ready.
D IRECTOR OF BRAND STRATEGY & CAMPAIGN PLANNING
Express / 2019 – Present
• Set direction, integrated current market and customer trends, and created plans that articulate the brand strategy, the key hero messages, and overarching activations for an iconic fashion brand
• Strategically led the re-development of the brand’s loyalty program including implementation of
new concepts, strategies, programs and technologies designed to generate customer growth and
engagement
• Defined brand goals + objectives across the total business focusing on the brand’s annual and
seasonal levels ensuring consistency in messaging and focus
• Researched and pinpointed key trends in collaboration with consumer insights team to develop,
track, and create actionable insights
• Identified + developed new business collaborations and strategic partnerships as well as
technological platforms that enhance brand positioning and ease of shopping.
• Concepted + planned experiential, paid, OTT, social and digital activations
• Managed and defined quarterly and yearly budgets based on short- and long-term planning
• Spearheaded RFP process for agency partners and managed relationships with partners
CREAT IVE DIRECTOR | BRANDING + STRATEGY [ FRE E LANCE]
Honey and Fire, LLC / 2016 – Present
• Offering conceptual, strategic and creative direction for variety clients and new-business
pitches that aligned and elevated each brand and their business objectives.
MANAGER | SENIOR CREATIVE
Grubhub / 2017 – 2019
• Concepted, collaborated, and led creative on campaign ideations, digital communications, partner
exhibitions, video executions, site content strategy, social messaging, and CRM for both B2B and
B2C stakeholders at one of Fortune's 2018 Fast Growing Companies.
MANAGER | SENIOR SOCIAL WRITER
BCV Social / 2016 – 2017
• Brought big ideas to life and pitched new concepts directly to current and prospective clients
• Led, mentored and inspired a team of copywriters of varying levels
• Develop messaging and campaigns for a roster of global luxury hotel brands
• Sought new ways to improve processes and collaboration both inter-departmentally and with other
company teams
SENIOR COPYWRITER | CONTENT STRATEGIST
Designory / 2015 – 2016
• Led process and content strategy for the clients, both internal and external
• Drove creative brainstorm sessions with the project team, developing pitches and original digital
campaigns
• Developed concepts effectively that connected content and design direction
• Employed a keen understanding of UX, UI and digital content strategy
• Sought and attracted talent for staff, freelance and project-based collaboration
• Helped drive robust test and learn activities for multiple client partners
ASSOCIATE MANAGER | CREATIVE L EAD
Hyatt Hotels / 2012 – 2015
• Collaborated with stakeholders to develop successful communications for both North American
and international consumers
• Oversaw and mentored a team of junior and senior designers and writers
• Led both design and copy of digital and print executions
• Developed new brand identities for portfolio of luxury, lifestyle and select brands as well as
loyalty program
• Incepted a new brand as well as supported creation of in-hotel collateral, print and digital
advertisements, and radio spots
• Led traffic of assignments and created processes and project management systems
COPYWRITER | B2C + B2B BRANDING
Bond Group / 2010 – 2012
• Concepted and developed copy for print ads, direct marketing, and websites, as well as developed
new brand identities and rebrand initiatives
• B2B & B2C channel-marketing campaigns, external marketing materials, websites, advertising
campaigns and sales documents
• Crafted taglines, ad copy, sales collateral, and channel-marketing specific promotional copy
• Created award-winning tablet web application concept and copy that was utilized as an interactive
sales tool for British Petroleum’s motor oil sales force
V IDEO PRODUCER, DIRECTOR, WRITER, EDITOR
Tribune Broadcasting / 2006 – 2010
• Developed, executed, produced and directed photo and video shoots for key sponsorships with
integrated product placement
• Wrote, produced, and video edited on-air promotions, client sponsored campaigns, radio
advertisements, and multiple sales presentations
• Assisted WGN America rebranding initiatives
• Directed animators and motion designers on creative video executions
