Paula King | Pangian
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Passionate Marketing Management expert with experience in Digital Marketing Strategy, Growth Marketing, Multi-channel Advertising, Campaign Management and Brand Management.
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Paula King
Bachelor's degree
University of South Australia
Challenge, Collaboration, Communication, Creativity, Drive, Enthusiasm, Entrepreneurship, Flexibility, Happiness, Innovation, Leadership, Personal Growth, Teamwork
Digital Photography, Learning A Foreign Language, Travel

I am a passionate marketing management expert with over seven years’ experience and business success in this field. I've gained valuable knowledge and proven results working across a multitude of marketing projects and initiatives, building brands and developing strategies within international companies. I offer in-depth experience and proven results with a highly transferable skill set across various business functions, products and industries.

Remote Work:
In-depth experience working remotely and leading a geographically dispersed team. Most recent experience is with a tech startup working closely with the CEO, management team and other experts located worldwide. I have gained a deep understanding of how important a strong initiative, organisation skills, innovative ideas and dedicated team work are within a remote environment.

Branding, Content strategy, Digital Marketing, Leadership, Marketing Strategy, Online Advertising, Performance Based Marketing - Performing, Project Management, Social Media Marketing, Websites
Marketing/Social Media
5 - 7 Years of experience
Full-Time, Part-Time, Contract
Marketing Manager (Remote) 

Publishizer | Remote | Mar - Sep 2019

Fully remote role.

Working closely with the CEO and management team to redefine Publishizer brand and market positioning. Responsibilities included advertising strategy development, marketing communication strategy, go-to-market campaigns, brand management, content strategy and social media management.

Key Achievements:

  • 15% increase in high quality lead generation
  • 30% increase Campaign Revenue
  • Launched largest revenue earning campaign in company history
  • Lead the full rebrand project

Marketing Manager 

University of Sydney Union (USU) | Australia | 2016 - 2018

Distributed Team Management with some work from home.

Responsible for the management of the overarching brand and marketing strategy for HostCo with a focus on growth and brand awareness through a multi-channel advertising and content strategy. In addition I managed the digital presence, various in-depth campaigns and projects, as well as partnerships, third party relationships and all communications both internally and commercially.

Key Achievements:

  • 90% increase in high quality lead generation
  • Led a rebrand project including a new a website build, managing an internal team and external vendors.


Social Media Specialist

General Pants Co. | Australia | 2016 (Contract)

I contracted in this role for 3 months with the Head of Social, executing the new social media content strategy for both the General Pants parent and sub-brands. In this time I managed the multi channel advertising strategy which involved paid media campaigns with third party brands as well as liaised with key team members to execute seasonal campaigns through owned social channels


Digital Marketing Specialist 

TFE Hotels | Australia | 2014 - 2016 

Distributed team. Management and training of over 70 individual business coordinators located Australia wide.

In this position I worked closely within a digital marketing team setting to manage and implement the digital strategy for this international brand and its sub-brands. I built a content strategy for social media which was executed through its mainstream brands as well as at a hotel level with 75 properties and coordinators to manage. In this time I also worked closely with the wider Marketing team to help manage and execute several national brand and partnership campaigns per year. I also lead the strategy and development of Marketing Automation, Campaigns and Customer Journeys for a database of over 1 million people.