SUMMARY

I´ve got experience in Web Projects, Social Media, Digital Marketing, Content Marketing and Digital Analytics. Always reading books about digital Marketing and learning Web Analytics

EXPERIENCE

1. CONTINENTAL UNIVERSITY

Digital Strategy Coordinator

Strategy and execution of advertising campaigns in Google Adwords and Facebook Ads for pre-degree careers in Lima, Arequipa, Cusco and Huancayo

June 2018 – March 2019

1. GETLAVADO

Marketing Manager

It is a mobile application that allows people to request laundry service home.

Achievement: In 6 months I managed to increase monthly orders by more than 100%

• Development of the Online Marketing and Offline plan
• Running campaigns on Google Adwords and Facebook
• Search and close alliances with laundries and key customers

August 2017 – May 2018

1. MILENIUM GROUP

Social Media Specialist

Client: General Motors

• Design of lead generation strategies
• Content development
• Social media reports.

October 2016 – July 2017

1. ESAN

Digital Marketing Analyst

• Coordination with the digital agency and media agency
• Responsible for the digital part of the Master in Supply Chain Management
• Responsible for the digital part of ESAN in the Provinces
• Updates on the website

January 2015 – December 2015

1. BTOB DIGITAL AGENCY

Social Media Manager Senior  / Digital Planner

• Social Media Plan for: Kleenex, Jhonnie Walker, Starbucks, Nike Running and Scott Dura Max 3D
• Devolopment and monitoring content plans
• Social Media reports
• Digital Analytics for Scott Duramax and Starbucks
• Digital Benchmark for all the brands of the agency

August 2013 – July 2014

My second time in BTOB was great, for 4 months i was the only Social Media Manager, that allowed me to make all the benchmarks and strategies for the brands of the agency, and to have daily contact with the clients via email or by phone. I learned to understand the concerns of the clients and to do my best to satisfy their needs.  It was a great year because i grew professionally.

1. iPUBLICO AGENCY

Senior Digital Planner

• Social Media Plan for Reebok LATAM (Perú, Chile, Ecuador, Colombia, Panamá and Centro América).
• Digital Benchark
• Social Media Reports
• Digital Analytics

Abril 2013 – Julio 2013

iPublico allowed me to learn digital analytics and was my first experience as a digital planner. In order to do strategies i had to investigate the digital consumer journey of each country.

1. BTOB DIGITAL AGENCY

Social Media Manager

• Social Media Plans
• Digital Benchmark
• Social Media Reports
• Brands Nike Running and Nike Futbol

June 2012 – February 2013

I had the luck to be since day one in BTOB. We were only 4 people in June 2012. During this time my work with the Nike Futbol account as Social Media Manager was rewarded with the IAB Award Cross Media Campaing 2013

1. IDC LOGIC

Project Manager

• Web Development.
• SEO projects

December 2010 – November 2011

1. PERU HEALTH DEPARTMENT

Communications Assitant

• Social Media Plan.

February 2009 – December 2009

I devolped a Social Media Plan for the Press Deparment.

1. INSTITUTO NACIONAL DE ENFERMEDADES NEOPLÁSICAS (INEN)

       Communications Assitant

.  

• Social Media Plan

I devolped a Social Media Plan for the Press Deparment.

February 2008 – December 2009

EDUCATION

• SAN MARTIN DE PORRES UNIVERSITY

Facultad de Ciencias de la Comunicación

2001 - 2005

Degree: Bachelor in Journalism

• DIPLOMA DIGITAL MARKETING

Piura University

Enero 2013 – Junio 2013