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We eloped and moved from Amsterdam to Shanghai in 2014, and since then I've been living the dream of working from anywhere. In China, I joined the the country's most active business community, the Danish Chamber of Commerce then quickly founded an online community for expats with WeChat. I also volunteered working with children on the spectrum with special needs. Next we moved to California, where I became involved in an e-commerce startup with a Dutch partner. I developed a marketing campaign and sales launch plan for a bio-foliar spray exclusively for cannabis cultivators. To gain brand visibility we had a grassroots-focused marketing campaign and business development strategy, which successfully grew our online community presence. In my spare time I enjoyed working with an ED-Tech platform in Beijing, as a brand ambassador and child educator. Currently, I am the Head of Community & Social Media at Salary.com. Salary.com, is the leading SaaS provider of compensation benchmarking market data, software, and analytics. I manage 5 channels with distributed teams and collaborate daily with subject matter experts, influencers, and business partners to grow brand awareness and share the software's value proposition.
As a Community and Content Manager, I leverage my degree in Marketing and my 8+ years of social media experience to create, curate, and distribute engaging and informative content across various online platforms and communities. I work remotely with distributed teams and collaborate with subject matter experts, influencers, and partners to amplify brand awareness and the value proposition of Salary.com, the leading SaaS provider of compensation market data, software, and analytics.
I have a track record of successfully growing and managing online communities and businesses in different domains, such as EdTech, E-Commerce, and Digital Marketing. I have worked with VIPKid, The Magnetwork, and Holland Farming BV, developing and implementing social media strategies and campaigns that increased retention, reach, and ROI. I use data-driven insights and creativity to deliver customized, tailored services and solutions that meet the needs and expectations of diverse and global audiences. I am fluent in multiple languages including Spanish, and Dutch. I have a working knowledge of French and Italian. I am passionate about generating conversations, and researching new sector trends and consumer behaviors. I am a driving force for connecting ideas, building engagement and overseeing implementation of organic growth initiatives.
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