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In my experience, cultivating trusting, lasting, and meaningful relationships with those you work with and work for, especially in ways that haven’t been done before, is essential to success.
It’s this perspective and the following strengths that have allowed me to conceptualize and design compelling marketing campaigns as the Head of Content for multiple organizations.
Communication Strategy: Over the course of my career I’ve developed messaging and communication strategies for well-known international brands; I love nurturing big concepts from inception to delivery. I took Basmati's engagement from 0 to 2,000,000 views/month in less than three years.
Content Strategy: As a consumer of all kinds of content, I’m on top of trends and always identifying new ways to tell stories that elevate brands across social media and the digital ecosystem.
Process Improvement & Project Management: It doesn’t matter if I’m overseeing a pitch or tracking a key project, I’m hands-on and intuitive when it comes to spotting problems. I’m never afraid to step in to help things run smoothly.
Virtual employee: I am able to engage with my team 100% through self-discipline and experience working outside a traditional office setting. My position as Editor-in-Chief at Basmati is remote.
My resume will tell you more about these experiences, but what it won’t describe is the depth of my passion for all things marketing and technical writing. My Master’s level writing and critical analysis enable me to deliver quality results, creative solutions, and community engagement.
I look forward to the chance to meet with your team and learn more about the way I can contribute to your team!
SUMMARY
- Creative Head of Content and Project Manager with excellent troubleshooting and quality assurance skills coupled with experience in team leadership and independent problem-solving.
- Known to assimilate information quickly and incorporate content into a cadence immediately incorporating sound judgement, effective decision making and marketing best practices.
- Effective in identifying resources and managing compliance standards specializing in both mid-large corporate and start-up ventures; passionfor learning and desire to master the disciplines of marketing and building an organization as it accelerates through hyper-growth.
- Thoughtful listener with a knack for driving organic growth of an audience via creative content, collaborating, strong relationship building, and engaging social media strategies.
- Extensive experience managing social media accounts (primary platforms: Twitter, Facebook, Instagram), with exponential and rapid growth of engaged audiences (over 10,000 subscribers each).
CORE COMPETENCIES
- Project Management
- Product Design
- UX/UI Design
- Web Advertising & Reporting
- Marketing
- Lead Generation
- Conversion Optimization
- User Research & Interviews
- User flow
- Copywriting
- Visual Design
- Social Media Channels
- Brand Marketing
- Storytelling
- Search Engine Optimization (SEO)
- Marketing Outreach
- Emerging Media
- Research and Data Analysis
- Environmental Stewardship
- Staff Training/Development
- Analytical Problem-Solving
- Customer Service
- Environmental Policy Analysis
- Environmental Legislation
TECHNICAL COMPETENCIES
- Adobe Creative Cloud
- Sketch
- Balsamiq
- Google Analytics
- Virtual Employee
- Google Search Console
- SEMRush
- SaaS
- Webflow
- Microsoft Office: Word, PowerPoint, Excel, Outlook
EXPERIENCE
Private Consulting, Raleigh, NC
Gearstream Inc.                                                                                                May 2020 – June 2020
- Established a balance of writing to connect with industry executives and layman managing technical teams.
- UX design and wrote the copy for the website for a B2B SaaS company; increased cost savings.
- Focused on agile workflow; extensive immersion resulted in becoming a professional specialist in 4 weeks.
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TRIBE: Digital Wellness, Portland, OR
Product Design UX/UI Design                                                                              March 2020 – June 2020
- Led UX design process for website to make users' experience enjoyable and predictable.
- Develop brand aesthetic including logos using channel strategy and social media accounts including Twitter, Facebook, Pinterest, Instagram, Youtube, etc.
- Conducted User Research & User Testing for interface; added one-page donation, increase ease of navigability, etc.
- Managed a development team of 4, client communication, and scheduled timelines and completion.
- Devised site maps, user flows, wireframes and mockups for designs based on proven methodologies, stakeholder requests and end-user feedback.
- Evaluated user research to convert abstract ideas and requirements into planning tools such as journey maps, user personas and storyboards incorporating brand strategy and brand guidelines.
- Communicated with product managers and UX designers to translate project requirements and business objectives into polished user interfaces.
- Employed End-to-End Software Development Life Cycle (SDLC) methodologies during multiple projects, streamlining cross-discipline development.
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Soulflags Yoga, Portland, OR
UX/UI Designer                                                                                                 December 2019 – June 2020
- Lead UX design process for website to make experience accessible and navigable.
- Nonprofit focus (increase donations, conversions).
- Develop brand aesthetic (logos, social media).
- Conducted User Research & User Testing for interface.
- Built and managed editorial strategy, incorporating content structure and categorization with distribution through multi-channel marketing and measurement.
- Performed manual testing on UX design elements and complete UX designs, authoring feedback reports for use in future updates.
- Collaborated with Test Automation Engineers to produce rapid UX iteration via automated diagnostics.
- Applied both qualitative and quantitative analysis techniques to continuously improve end-user experiences.
Basmati.com, Roseville, CA
Head of Content                                                                                                May 2016 – May 2020
- Co-led website and shop redesign.
- Took Basmati's engagement from 0 to 2,000,000 views/month in less than three years.
- Managed operations of publication for 5 in-house team members, 25 writers.
- Directed social media strategy, editing, writing and copy for publication of 10-25 posts weekly.
- Led organization from zero to 2-million views per month in less than 3 years: implementing marketing initiatives including SEO, advertising and affiliate marketing techniques.
- Spearheaded community building, outreach and fundraising using social media and various advertising techniques.
- Increased conversion rate of email newsletter sign up exponentially (over double) through creation of popup and fun campaign craft eBook reward resulting in expansion of brand and engagement of audience.
Idaho Department Of Lands, Boise, ID
Program Specialist – Minerals                                                                              October 2015 – May 2016
- Conducted research, compiled data, and prepared papers for executives, committees and boards of directors.
- Reviewed operating practices and procedures to determine improvements for workflow, reporting procedures, or expenditures.
- Integral part of a team that rewrote the Idaho State oil and gas laws.
- Reorganized the structure of the minerals department and their filing system, collaboration with both managers and tech teams to increase information accessibility, navigation and access.
- Spearheaded reorganization of company file system and navigation; created a clear chart system which defined personnel scope.
Career Note: Earlier experience includes Graduate Teaching Assistant at Portland State University, Executive Assistant & Accounts Receivable at Southstar PM, Inc. and Customer Service Representative & River Guide at Durango Rivertrippers.
EDUCATION
Portland State University, Portland, OR
Master in Science Political Science                                                                        June 2015
Focus in Environmental/Conservation Technical Writing      Â
Graduated top 10% of class
- Implemented strategic policies to improve health and quality of pollinator stands, such as control of pesticide use.
- Attended public events to provided information about pesticide practices, conservation strategies and sustainability plans.
Fort Lewis College, Durango, CO
Bachelor of Arts in Philosophy                                                                              April 2012
PUBLICATIONS
Squire, Ursula A., "BEE CAUSE: Is Legislative Action Protecting Bees from Neonicotinoids Justified?" (2016). Dissertations and Theses. Paper 2988.
https://pdxscholar.library.pdx.edu/cgi/viewcontent.cgi?article=4004&context=open_access_etds
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