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My background was in Fashion Design and graduated from Fashion school. Working professionally as a Designer for almost 10 years I ended up not liking it and so I took a career risk and changed careers into Digital Marketing. It was new and what I love about Digital Marketing is that there is a variety of what you can learn. I ended up specializing in Email Marketing and CRM Marketing. I was working remotely from home for 2 years as a Marketer and moved to Las Vegas for change to work in the casino/hospitality industry.
Now I am relocated back to Los Angeles as a freelancer and contract work. I currently have 7 years of Digital Marketing experience and run a side YouTube channel which requires me to create content and work on paid ads, optimizing the channel and website, and social media management.
In the near future, I hope to move to Japan which is why I need a global friendly company to work for. If that is you, please contact me!
VIRGINIA TSE
Cell: (323) 683-1579 Email: virgietse@gmail.com
http://virginiatseportfolio.wordpress.com
Self-employed October 2019 – Present
Email Marketing Specialist – Randstad (Warner Brothers Studios – Contractor January to June 2020)
Boyd Gaming July 2017 – October 2019
Digital Marketing Specialist
Digital Marketing expert maintaining strong relationships with Boyd Gaming properties and stakeholders
• Key contact person for 6 properties
• Project Management & Campaign Management to develop efficient streamline of workload and delegate
• Create and update web pages
• Build, QA, and execute Emails using Salesforce (20+ a week)
o 200k+ audience size
o Establish list segmentations
o Analyze and track email results to communicate performance and data
o Oversee trigger email campaigns
• Create and execute SMS messages on MobileStorm
• Reputation Management on Revinate - replying to reviews on OTA’s and social pages
o Won 1st place for most reviews resolved in September & October 2017
• Ranked #1 for job performance within 3 months of employment and great service for properties
Caesars Entertainment June 2016 – January 2017
Email Marketing Specialist – Hospitality
All of Caesars Entertainment’s properties across the U.S. and Canada
• Built, QA and executed Emails using Salesforce (10+ a week)
• 800K+ audience size
• Established list segmentations
• Measured and optimized Email campaigns
• Analyzed and tracked email results to communicate performance and data
Caesars Entertainment October 2014 – June 2016
Corporate Total Rewards Digital Marketing Coordinator
Coordinated all Digital Marketing efforts for the largest casino loyalty program, Total Rewards
• Created and coordinated Email campaigns, mobile push notifications for Play By TR app, launched and
managed Total Rewards Social Media channels resulting in successful social contests and helped gained
400+ new monthly TR sign-ups/over $110k in revenue conversions, updated Total Rewards and Seven
Stars website’s content on Adobe CQ5
Click Refresh Inc. April 2013 – October 2014
Internet Marketing/Social Media Consultant
Management of Agency’s clients and all Digital Marketing campaigns
• Remote Consultant for restaurant clients to present ideas and execute campaigns through Social Media, Email,
website maintenance, SMS, paid social ads, and community outreach to promote clients restaurant.
Hosted a top-promoted Unofficial Yelp Event for a client where 50+ Yelpers attended
V Traveling Project – Blogger April 2012 – April 2018
Fashion Technical Designer January 2008 – January 2012
Fashion Designer August 2005 – January 2008
Associate of Arts in Fashion Design in March 2002, FIDM Los Angeles, California
Fluent in Cantonese. PC/MAC, HTML, Salesforce, ExactTarget, MailChimp, Klaviyo, iContact, StreamSend, ConstantContact, Woobox, Buffer, HootSuite, HubSpot, Spredfast, Adobe Social, Trumpia, CQ5, Revinate, MobileStorm, Urban Airship, Microsoft: Excel, Word, PowerPoint. Adobe: Photoshop CC, Illustrator CC, Dreamweaver CC