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I'm the son of European Union: born in Italy, I studied in the Netherlands and lived in Germany and Spain. I am a digital guy, I do not remember my life without a computer. Yet I remember the 56k and how at home we could not get any phone calls when I was connected. Digital marketing is my passion and what drives me every morning.
DIGITAL MARKETING & E-COMMERCE COORDINATOR | Royal Caribbean Cruises Ltd. | Barcelona | Sept. 2018 - Mar. 2020.
o Definition and deployment of digital marketing strategy across Royal Caribbean and Celebrity Cruises brands’ touchpoints.
o Digital campaigns implementation and activation on all paid media channels, e.g. social media, SEM, display, etc.
o Management and improvement of Spanish, Italian and French website including SEO, ecommerce funnel and conversion rate optimization. +55% online sales YoY. o Analytics, reporting and data activation for DACH, Italy, Spain and France markets.|
DIGITAL MARKETING & COMMUNICATION SPECIALIST | Hyundai Motor Europe GmbH | Frankfurt am Main | Jun. 2016 - Aug. 2018.
o Project managing of omnichannel communication campaigns, including production of digital assets, TVC, imagery (e.g. All-New i30, All-New KONA, All-New Kona Electric, All-New Tucson, etc.).
o Define digital strategy across brand’s touchpoints and identify digital positioning of product portfolio. o Social media marketing and activation of influencers activities.
o Analytics and reporting Digital performances for Hyundai in Europe (28 markets).|
JUNIOR ANALYST | Osservatori Digital Innovation Politecnico di Milano | Milan | Apr. 2015 - Mar. 2016.
o Managing, coordinating the deployment of ad-hoc consultancy and research projects related to Digital and Mobile marketing ecosphere.
o Consulting Italian B2c companies on Mobile Transformation strategies.
o Assessing the Mobile and Digital Advertising market in Italy in partnership with Interactive Advertising Bureau Italy (iab).
o Investigating disruptive trends and new business opportunities in Internet Media and Social Media. |
COFOUNDER | Superground | Milan | Nov. 2014 - Mar. 2015.
o Managing and launching the company activities.
o Defining and implementing startup Marketing strategy.
o Managing relationships with external and internal stakeholders.
o Identifying new partnerships/sponsorships opportunities.|