Marketing Strategy: To develop a cogent marketing strategy in accordance with the company objectives, marketing budget and results of marketing research and to assist in the delivery of that marketing strategy via the creation of an implementation plan.

Public Relations and Media Management: Making decisions about which platform or publications that we want to be associated with according to the brand strategy. Ensuring that we use right influencers to the reach the target audience of the company, communicating with those influencers and people from press.

Brand Awareness: Researching trends to inform the brand identity and vision and implementing them for each collections marketing strategy.

Content Marketing: Managing both internal and external content of the company. Creating product descriptions for the website, preparing a brand book each season, taking ideas about the collection from the designers and creating content which is passed to the PR agency for Press Releases, answering written interview questions, helping the sales team to prepare e-mail templates for special dates.

Market Research: Researching competitors' social media strategies and global retailers' approaches to them and us.