Demand Generation Marketing Manager Dach Region Contract Maternity Cover (Remote)

Your responsibilities:

• 
  Strategy and Planning:

• Develop the Demand Generation Strategy: Create a comprehensive plan aligned with sales goals to drive revenue.
• Market and Target Audience Analysis: Conduct research to identify regional market trends, competitor activities, and target customer personas.
• Act as the go-to-market expert for the EMEA region, focusing on Southern Europe, and stay updated on market trends.

• 
  Campaign Management & Execution:

• Lead Campaign Initiatives: Develop, deploy, manage, and optimize lead generation campaigns across multiple channels.
• Content Collaboration: Work closely with the content marketing team to create assets that resonate with the regional target audience.
• Define and execute the regional events/webinars calendar, coordinating logistics and communication activities.

• 
  Data Analytics & Insights:

• Performance Tracking: Monitor campaign performance, track ROI, and assess prospect and customer engagement using analytics tools.
• Optimization: Continuously analyze data to refine campaigns and improve performance through A/B testing and customer segmentation.

• 
  Collaboration & Cross-Functional Work:

• Sales/Marketing Alignment: Collaborate with sales teams, providing them with marketing materials and support for seamless lead hand-off.
• Cross-Departmental Liaison: Coordinate with Product Marketing, Content, Branding, and Digital teams to synchronize demand generation efforts.

• 
  Vendor & Budget Management:

• Manage regional demand generation budget, including forecasting, allocation, and ROI tracking.
• Vendor Management: Select and manage third-party vendors, freelancers, and technologies contributing to demand generation strategies.

• 
  Reporting & Stakeholder Management:

• Generate regular reports on KPIs, ROI, and funnel effectiveness for sales and key stakeholders.
• Conduct periodic reviews with stakeholders, sharing insights, learnings, and action plans for the forthcoming period.

Your profile:

• Minimum 5 years of experience in SAAS marketing, preferably in B2B demand generation
• Demonstrated knowledge of demand generation best practices & understanding of sales cycle
• Detailed and solution-oriented, with strong project management skills and able to handle multiple projects simultaneously
• Experience working alongside sales teams, especially outbound BDR / SDR reps
• Good knowledge of MarTech stack: Experience working in project management systems (Asana), marketing automation (Pardot preferred), social media platforms (LinkedIn), website CMS platforms (Craft) related to content and campaign setup
• Excellent copywriting/editing skills
• Ability to prioritize in a complex, fast-paced environment
• Good analytical mindset and Data-driven with an ability to develop strategic plans based on forecasting & campaign analysis
• Exemplary team player able to build effective working relationships quickly with internal and external stakeholders
• Agile mindset: Being able to adapt to market changes and iterate on strategies as needed, especially relevant in the fast-paced SaaS environment
• Excellent verbal and written communication and a great presenter to represent Uberall in the region
• A Touch of Curiosity: An insatiable desire to learn, explore, and innovate within the ever-evolving world of marketing.
• Fluent in English and either French or Spanish