Senior Marketing Manager Noida Area | Savanta Analytics | Worldwide

Savanta is a thriving insights, research and data consultancy that informs and inspires clients to Make Better Decisions. Working with high-profile organizations and some of the worlds best-known brands, we offer a full range of integrated intelligence services at global scale underpinned by sector, audience and methodological expertise delivered with entrepreneurial spirit and a client-first mindset.

We are seeking a dynamic and experienced Sr Marketing Manager to join our team. This role requires a versatile marketer with a strong background in B2B marketing, who can manage and execute various marketing initiatives to drive brand awareness, lead generation, and client engagement.

About the Role

Be a part of our dynamic global marketing team, working with the EVP Marketing, Brand & Innovation, and other dedicated team members across marketing, commercial and the wider business.

Your mission? 

To support the team in crafting and rolling out compelling, integrated marketing and communications campaigns that are in harmony with our overarching global marketing strategy and seize the reins of both global and country-specific marketing campaigns.

Responsibilities

• Develop and execute account-based marketing strategies tailored to key target accounts, leveraging personalized content and messaging to nurture relationships and drive engagement throughout the customer journey.
• Utilize Salesforce to design, execute, and analyze email marketing campaigns. Develop and segment email lists, create compelling email content, and optimize for deliverability and engagement.
• Plan and execute digital marketing strategies, including retargeting campaigns. Utilize various digital channels to drive traffic, conversions, and brand awareness.
• Organize and execute webinars and industry events, including planning, promotion, and post-event analysis. Coordinate with speakers, vendors, and stakeholders to ensure successful event delivery.
• Segmenting audiences based on their engagement and objectives to adjust targeting efforts and maximize ROI.
• Write and edit high-quality content including blog posts, whitepapers, case studies, and press release.
• Develop and manage paid and organic social media strategies across platforms such as LinkedIn, Twitter etc

About You

We are looking for people who have a can-do attitude, enjoy working in a fast-paced environment, are confident in account-based marketing (ABM), outbound marketing and a strategic thinker with an ability to identify growth opportunities.

You’ll have:

• Bachelors degree in marketing, Business, or related field.
• 5+ years of experience in B2B marketing, preferably in a market research or related industry.
• Proficiency in WordPress, Salesforce, Canva
• Strong experience with email marketing, digital marketing, and social media platforms.
• Excellent content creation, editing, and copywriting skills.
• Proven ability to manage and execute marketing campaigns from start to finish.
• Strong analytical skills and ability to interpret data to drive marketing decisions.
• Deep understanding of B2B account-based marketing and product marketing strategies.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Excellent communication and interpersonal skills.
• Basic knowledge of HTML to assist in the creation of digital content and email campaigns.

Why Join Us

With teams in the UK, US, Canada, and India, over 650 staff globally, and ambitious growth plans, Savanta offers the benefits of scale, whilst our specialist teams make life at Savanta feel more like working at a smaller agency. Our client portfolio includes some of the worlds best-known brands, including Sainsbury’s, Heathrow, Samsung, Toyota, NatWest Group, Sky, The British Red Cross, Citizens Advice, Gousto and Sport England.

Part of the vibrant Next 15 Communications Group, we have an entrepreneurial company culture

that actively recognizes and values its people, we offer competitive perks, provide unrivalled scope for career development and actively encourage flexible working practices.

Savanta is committed to being an equal opportunities employer and continuously strives to be an employer of choice. Our people are our greatest asset – we value workplace diversity and inclusion, oppose all forms of unlawful discrimination, and welcome applications from suitably qualified candidates of all backgrounds.

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