Ecommerce Marketing Manager (Remote)

Position Summary

We are actively seeking an eCommerce Marketing Manager to work remotely on a full-time basis. This role is specifically designed for a strategic leader experienced in digital marketing and e-commerce within the US fashion apparel sector. The ideal candidate will have a proven track record in developing online stores, particularly on Shopify, and setting up marketplace platforms from scratch, driving brand visibility, and achieving substantial e-commerce sales growth.

Key Responsibilities

• eCommerce Platform Expertise: Spearhead the setup and optimization of e-commerce stores, particularly on Shopify, and manage integrations with various marketplaces to maximize sales channels.
• Strategic Marketing Development: Develop and execute comprehensive digital marketing strategies that boost online presence and sales, with a particular focus on the US market.
• Performance Marketing Leadership: Implement and refine performance marketing initiatives, including PPC, SEO, SEM, and targeted social media advertising to drive sales and improve ROI.
• responsible for creating and executing strong performance marketing strategies and execution plans across Google, Facebook, and organic channels. This role involves developing and managing digital prospecting and remarketing campaigns, managing budgets and campaigns to drive a strong return on investment, and ensuring successful planning and optimization for key traffic KPIs.
• You’ll have a strong understanding of digital marketing channels, including PPC, social media, and email marketing, and be able to create and manage campaigns from start to finish.
• Proven experience in performance marketing, particularly with Google and Facebook platforms.
• Creative Campaign Management: Oversee the entire creative process, ensuring that marketing materials effectively engage the US audience and reflect the brand’s ethos.
• Data-Driven Analytics: Utilize analytics to guide marketing decisions, optimize campaign performance, and enhance user engagement and conversion rates across all platforms.
• Remote Team Dynamics: Lead a remote team by promoting a culture of innovation and accountability, ensuring timely delivery of marketing objectives and creative projects.

Qualifications

• Educational Background: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Professional Experience: Minimum of 5 years in a leadership role in marketing, with extensive experience in setting up and managing Shopify stores and other e-commerce platforms.
• Technical Skills: Proficiency in digital marketing tools and e-commerce technologies, including Adobe Creative Suite, Google Analytics, Shopify, and other CMS systems.
• Strategic and Analytical Skills: Strong ability to develop strategic marketing plans and analyze performance metrics to drive business decisions.
• Communication and Leadership Abilities: Outstanding communication and leadership skills, with experience managing remote teams and collaborating across departments.
• Proven experience in performance marketing, particularly with Google and Facebook platforms.

Skills

• Strategic thinking
• E-commerce platform management (Shopify, etc.)
• Digital marketing expertise
• Performance metrics and analytics
• Proven experience in performance marketing, particularly with Google and Facebook platforms is a must.
• Project and budget management
• Effective communication and leadership