Senior Marketing Events Analyst (Remote)

About Us:

Mindtech is a dynamic startup specializing in staff augmentation, offering tailored solutions to meet the evolving needs of our clients. Our innovative approach combines cutting-edge technology with a focus on building strong, long-term relationships. 

We are seeking a full-time Senior Events Analyst with experience in the technology industry, preferably in nearshoring or outsourcing. The ideal candidate will be responsible for planning, executing, and analyzing events that enhance Mindtech’s market presence and generate business opportunities.

Responsibilities:

Event Identification:

• Continuously research and identify relevant in-person and online events for the technology, nearshoring, and outsourcing industries in the USA and Latin America.
• Evaluate and select strategic events for Mindtech’s participation.

Event Strategy:

• Develop and execute a comprehensive strategy for event participation, including setting objectives, key messages, and specific marketing tactics.
• Coordinate with internal and external teams to ensure effective participation.

Own Event Organization:

• Plan and manage Mindtech’s own small to medium-sized events such as webinars, workshops, and meetups.
• Oversee all aspects of event organization, from logistics to promotion.

Competitor Analysis:

• Conduct thorough analysis of competitor activities and strategies in event participation.
• Provide insights on industry trends and competitor positioning to inform Mindtech’s event strategy.
• Monitor competitors’ events to identify best practices and areas for improvement.

ROI Analysis:

• Conduct post-event analysis to measure return on investment (ROI).
• Prepare detailed reports on the performance of each event, including key metrics and recommendations for future participation.

KPI Definition:

• Establish key performance indicators (KPIs) to evaluate the success of events.
• Monitor and report regularly on progress towards established KPIs.

Coordination with Internal Teams:

• Work closely with marketing, sales, and business development teams to align event strategy with company objectives.
• Ensure the integration of events into Mindtech’s overall marketing campaigns.

Requirements:

Experience:

• Minimum of 5 years of experience in the technology industry, preferably in nearshoring, outsourcing, or technology services.
• Proven experience in managing both in-person and online events.
• Experience in competitor analysis within the technology sector is a plus.

Skills:

• Excellent organizational and project management skills.
• Ability to analyze and report event metrics.
• Excellent oral and written communication skills in English and Spanish.
• Strong communication and interpersonal skills.
• Proficiency with event management tools and CRM systems.
• Strong analytical skills for competitor analysis.

Additional Competencies:

• Ability to work independently in a 100% remote environment and as part of a team, managing multiple tasks and priorities effectively.
• Capability to adapt to different time zones and travel occasionally, if required.
• Proactive approach and problem-solving focus.

We Offer:

• Competitive salary.
• 100% Remote
• Opportunities for professional development and advancement.
• Collaborative and innovative work environment.

Join our team and contribute to the success of Mindtech.