Client Business Partner Marketing Mix (Remote)

Client Business Partner Marketing Mix | Nielsen |Poland

Client Business Partner Marketing Mix | Nielsen | Poland

When you see an ad on TV, a sponsored post in your social media newsfeed, a billboard from the motorway, or an online incentive to change provider, do you ever wonder how the advertiser decided to place those ads, and whether they actually work to drive purchases? If you work at Nielsen, you can help advertisers understand the answers to these very important questions and inform their strategies going forward. Globally, the industry spends ~$600B on advertising and you can become part of the team on a mission to measure & improve the efficiency of every single dollar of that spend translating into $100B+ in value.

Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action, and usable, practical and meaningful tools that help them make strategic business decisions every day.

As a client consultant within Nielsen’s Marketing Mix Modelling (MMM) practice, you will be a trusted advisor to a selection of major advertisers across multiple verticals (including technology, automotive, travel and financial services). You will be responsible for building and delivering executive presentations to show how clients’ marketing activities are working to drive key business performance metrics, and how they should most effectively use their budget in the future. You will build ongoing partnerships and networks with key client stakeholders, to deepen our relationships and mutually improve both client and Nielsen outcomes. Ultimately, you will be responsible for meeting and exceeding revenue goals for your clients by delivering with excellence in order to drive renewal, upsell and expansion of our MMM business at each client.

Responsibilities

Build strong partnerships with key stakeholders to drive client retention and renewal, by demonstrating tangible value through outcomes.
Deliver proactive insights and action oriented solutions to clients by:
diagnosing drivers of a business, translating those drivers to insight and implementing them into a marketing mix evaluation;
transforming MMM results into tangible and actionable insights and recommendations
being aware of best practices in storytelling, client communication, and consultative expertise
managing scope, expectations and timelines of complex, high stakes deliveries.
partnering with your clients to provide the best marketing plan based on the results of analysis and optimizations.
proactively providing subject matter expertise to both clients and colleagues.
Coach & support consulting colleagues to deliver best in class insights and enhance the team’s ability to become fluent across all industries.
Contribute to internal Consulting team initiatives.

Qualifications

Proven years of marketing consulting and/or analytics experience, ideally including Financial Services, Technology, Automotive, Telco, and/or Retail.
Consultative story-telling ability to turn data into insight and package for a C-suite audience to maximize impact.
Strong communication and presentation skills.
Well-organized and detail-oriented, capable of handling several projects at a time while meeting deadlines.
Experience in managing scope, expectations and timelines of complex, high stakes projects.
Experience managing teams through direct lines and indirectly through influence; ability to coach & mentor more junior associates.
Bachelor degree required, advanced degree preferred (or equivalent experience)
Fluent in English.

Diversity

Here at Nielsen, we believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Nielsen is proud to be an Equal Opportunity Employer. We welcome applications from people that are excited to work for us, regardless of their background – so please get in touch!

Nielsen provides equal employment opportunities to applicants and employees without regard to any protected characteristics under local law.

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Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home