Senior Marketing Manager (Remote)

Company Details

Our client is an ambitious MarTech leader who offers a powerful B2B SaaS platform geared to enable product teams, marketers, and developers to build exceptional digital experiences and products to maximize customer engagement and conversion.

As such, we are looking for a Senior Marketing Manager to build the brand and business through various online and offline marketing initiatives, with a particular focus on nurturing marketing funnels and paid marketing channels.

You will lead an agile team of marketers managing content, social, and events along with agency vendors to drive brand awareness and generate qualified Marketing Qualified Leads (MQLs) through strategic marketing campaigns. You will leverage your expertise in influencer, content, social media, paid advertising, and event marketing to make a measurable impact on their growth in the North American market.

Role Details

• Develop and execute integrated marketing strategies to drive awareness, engagement, and new revenue in North America.
• Guide and execute multi-channel marketing and growth strategies
• Work with the executive team to manage and set the yearly marketing calendars and budgets.
• Set and oversee the execution of paid acquisition strategies for SEM/SEA and LinkedIn.
• Manage and mentor a team of marketers to achieve annual growth goals.
• Liaise and manage relationships with external partners, agencies, and stakeholders.
• Oversee the creation and management of organic content and SEO to grow brand thought leadership, audience engagement, and scale traffic.
• Liaise with regional and corporate marketing teams to ensure brand consistency and execute global marketing campaigns.
• Oversee social media management to drive brand awareness and elevate share of voice through content creation and community engagement.
• Organize and oversee the execution of branded and external field marketing events.
• You catch up with your team of marketers to ensure projects are on track, troubleshoot issues, and work to remove any roadblocks that have surfaced.
• Report on key marketing KPIs and metrics including demo requests, leads, MQLs, and traffic and audience metrics. Flagging performance and ability to meet goals.
• Connect with Corporate Marketing and leadership teams to provide metric status updates and review paid advertising campaigns.
• Review and approve story briefs and article drafts; helping your team manage and execute the editorial calendar.
• Oversee the execution of online and offline events, including promotional campaigns and event logistics.
• You review design mock-ups to ensure compliance with brand guidelines.
• Engage with thought leaders and influencers, ideating new campaigns to align the brand with the pedigree of top industry voices and minds.

Requirements

• 5+ years of experience in B2B SaaS or similar industry
• 2+ years of experience managing Marketing teams (Preferably remote)
• Experience in digital marketing including SEO, demand generation, influencer, and paid advertising on Google and LinkedIn.
• Are experienced with Hubspot
• Thrive in fast-paced start-up environments