Hubspot Specialist (Remote)

Company Description

ORO makes procurement incredibly easy and efficient for employees. We are on a mission to use our 40+ years of collective procurement tech experience to make things faster, better for all users and groups. We believe modern companies need agility and speed in procurement and supply chain. This will not only help companies achieve compliance but can have a direct impact on business.

Role Description

Manage and optimize Hubspot across a host of marketing activities. Including lead scoring, routing, enrichment, landing page optimization and email management.

Responsibilities:

• Data Management: Ensure data integrity within HubSpot, including importing, exporting, and cleaning data.
• Collaboration: Work closely with marketing, and sales teams to understand business requirements and translate them into technical solutions.
• Campaign Execution: Plan, execute, and measure marketing campaigns using HubSpot, including email marketing, landing pages, social media, and paid advertising.
• Lead Management: Manage leads, segmentation, and nurturing processes to ensure efficient lead flow through the sales funnel.
• Data Analysis: Analyse campaign performance metrics and provide actionable insights to improve marketing and sales efforts.
• Marketing Automation: Develop, implement, and optimize marketing automation strategies, including automated email workflows, lead nurturing, and scoring models.
• Reporting: Create and maintain custom reports and dashboards to track key performance indicators across marketing and Sales.
• Testing and Optimization: Conduct A/B testing and optimize web pages, email templates, and workflows for better performance.
• Training and Documentation: Provide training to team members on HubSpot functionalities and best practices and create detailed documentation for processes and custom solutions.
• Integrations: Setting up key integrations and troubleshooting common issues with the rest of our martech stack
• Tracking: Partner extensively with marketing team members to set up and maintain campaign tracking via standardized UTMs, forms, and landing pages.

Qualifications

• Experience: Minimum of 3 years of hands-on experience with HubSpot development
• 2 years + with Salesforce highly preferred
• Deep experience working with a host of core SaaS tools like ZoomInfo, Outreach, and webinar platforms