Senior Director International Hcp Marketing (Remote)

Senior Director International Hcp Marketing | InsuletCorporation | UK

Insulet started in 2000 with an idea and a mission to enable ourcustomers to enjoy simplicity, freedom and healthier lives through the useof our Omnipod® product platform. In the last two decades we have improvedthe lives of hundreds of thousands of patients by using innovativetechnology that is wearable, waterproof, and lifestyle accommodating.

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Senior Director International Hcp Marketing | Insulet Corporation | UK

Insulet started in 2000 with an idea and a mission to enable our customers to enjoy simplicity, freedom and healthier lives through the use of our Omnipod® product platform. In the last two decades we have improved the lives of hundreds of thousands of patients by using innovative technology that is wearable, waterproof, and lifestyle accommodating.

We are looking for highly motivated, performance driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

Job Title: Senior Director, International HCP Marketing

Department: International Marketing & Sales Excellence

FLSA Status: Exempt

Position Overview:
The Senior Director of HCP Marketing will be responsible for all downstream HCP marketing activities across the international business. This role will work in close collaboration with the global franchise teams, Global Commercial Capability (GCC) groups (e.g. Global Marketing Excellence, Global Commercial Operations) and country marketing teams to ensure timely delivery of new product launch plans & materials. In addition, this leader will be responsible for developing and implementing annual operating plans to fuel Omnipod awareness & customer base growth across the international markets.

The Sr. Director of HCP Marketing will be adept at navigating a matrix organization and partnering with multiple different global internal stakeholders to ensure successful and timely implementation of business growth activities. This person will also build and contribute to a strong team culture focused around commitment, inspiration, passion and achievement.

Responsibilities:

Lead downstream HCP new product launch execution including market localization as and where required
Lead a small team of marketers to serve the needs of our country stakeholders
Centralize Marketing activities, tools and platforms across local marketing teams
Build and implement annual operating plans in coordination with International Marketing & Sales Excellence leadership team
Partner with country marketing teams to support in-market initiatives and product launch localization
Collaborate with Franchise leadership to champion international market needs and insights and build local requirements into positioning and messaging frameworks
Funnel global marketing assets and creative to international regional / local teams and support tailoring as needed
Deliver on all regional (and some local) and team event/meeting planning and coordination
Develop campaigns and frameworks to deliver across local markets as needed
Deliver translation support for all international marketing assets
Synchronize & scale best practices for international in-market marketing teams and ensure HCP commercial learnings are leveraged and shared across regions
Serve as voice of international HCP marketing and insights with franchise leads, GCC leads and key partner functions (market access, med affairs, regulatory etc.)

Education and Experience

Minimum Requirements:

Bachelor’s degree required, with specialization in Marketing, Business or a related industry field desired. MBA strongly preferred.
10-12 years of marketing experience with demonstrated progressive responsibility
Expertise in international market development and downstream product management
Experience working and partnering with HCPs and key opinion leaders in the field
Experience developing global products and driving expansion into international markets
Proven track record of leading successful new product launches
Experience leading and inspiring a team to deliver globally through ability to influence and build rapport
Strategic plan development and implementation

Preferred Skills & Competencies:

Experience in diabetes therapeutic area is highly preferred, with medical device experience preferred
Experience with a high growth business and knowledge of how to build market share and brand awareness
Experience navigating through ambiguity and change and ability to create definition and drive urgency around key priorities
Demonstrated success in leading teams at various levels of an organization
Solid track record of identifying, building and developing marketing teams
Exceptional interpersonal skills with ability to interface successfully at all levels of the organization, with external parties, with KOLs and physicians and patients both formally and informally.

Physical Requirements:

30% international travel
Hybrid/remote location possible

NOTE: This position is eligible for 100% remote working arrangements (may work from home/virtually 100%; may also work hybrid on-site/virtual as desired). #LI-remote

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