Marketing Operations Manager (Remote)

Marketing Operations Manager | PopStar | Indonesia

Responsibilities:

Strategic Leadership:

Marketing Operations Manager | PopStar | Indonesia

Responsibilities:

Strategic Leadership:

Lead the Influencer Marketing team to align with the company’s vision, mission, values, culture, and OKRs (Objectives and Key Results).
Develop and implement strategic plans for influencer marketing campaigns that align with overall business goals and client objectives.
Ensure the team adheres to key performance metrics and continuously strive for operational excellence.

Team Management and Development:

Supervise and mentor the Influencer Marketing Operations Specialists, providing guidance on day-to-day activities and career development.
Foster a collaborative and high-performance environment, driving team members to meet and exceed campaign goals.
Conduct regular performance reviews and provide constructive feedback to enhance the team’s productivity and skills.

Influencer Relationship Management:

Oversee the identification and relationship management of key influencers across multiple digital platforms.
Develop long-term partnerships with top-tier influencers and ensure they align with the company’s and client’s values.
Manage influencer onboarding processes and ensure timely, effective communication between the company, clients, and influencers.

Campaign Planning and Execution:

Lead the creation of campaign strategies and briefs for clients, ensuring they meet client goals and expectations.
Supervise the end-to-end execution of influencer campaigns, from planning and influencer selection to performance tracking and reporting.
Ensure all campaigns are delivered on time and within budget while meeting quality standards.

Social Media and Content Strategy:

Oversee the management and growth of PopStar’s social media accounts, ensuring a strong brand presence and consistent engagement.
Collaborate with the Social Media Specialists to develop and execute PopStar’s editorial plan, incorporating innovative content ideas.
Ensure the social media strategy aligns with the influencer marketing efforts to create cohesive and engaging campaigns.

Platform Management and Analytics:

Manage the PopStar platform, including overseeing campaign briefs, influencer submissions, and weekly tracking of campaign performance.
Approve influencer submissions and handle any necessary revisions to ensure deliverables meet client expectations.
Analyze campaign performance data and provide actionable insights to improve future campaign effectiveness.

Client and Stakeholder Management:

Act as a point of contact for key clients, ensuring their influencer marketing needs are met and fostering strong client relationships.
Work closely with other departments such as Sales, Creative, and Product Development to ensure cohesive campaign execution and upselling opportunities.
Deliver detailed campaign reports to clients and stakeholders, highlighting key metrics, results, and insights.

Continuous Improvement:

Stay updated with industry trends, new platforms, and influencer marketing best practices.
Implement continuous improvement initiatives to optimize influencer marketing processes, platform usage, and campaign outcomes.

Other Responsibilities:

Handle additional projects and tasks as assigned by senior management.
Act as a thought leader within the company, contributing to the overall knowledge base and fostering innovation in influencer marketing strategies.

Requirements: