Responsibilities:

• Develop quarterly and yearly marketing plans designed to increase awareness and drive demand.
• As a stakeholder, provide input on global campaigns to adapt content and design to suit the preferences, needs, and culture of the local market.
• Prepare business justifications for program spend allocations, track performance, and report on ROI.
• Publish campaign plans and results, consolidated calendars and manage detailed campaign and event budgets.
• Develop and implement pipeline acceleration programs jointly with sales.
• Optimize net new acquisition marketing programs across online properties, web, paid social, email, and virtual and in-person tradeshows and events.
• Responsible for lead management, tracking, and analysis
• Collaborate with Channel Partner Marketing Manager to support campaigns that drive revenue growth for Promethean through the partner reseller and distribution channels..
• Research, choose, design, budget for, and manage live, virtual, and hybrid events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates.
• Provide end-to-end visibility and overall coordination of event-related workstreams, including pre-event, on-site, and post-event execution.
• Contribute to creative ideation around experiential activations and attendee engagement to ensure events accomplish shared goals of brand awareness, lead generation, pipeline generation, deal acceleration or expansion, and community building.
• Develop event project plans and playbooks, manage deliverables and timelines associated with event logistics, and produce postmortem narratives that evaluate lessons learned and recommend action plans.
• Coordinate with cross-functional marketing teams to promote event participation, utilizing email, social media, and other channels to reach audiences with targeted messaging.
• Forecast, measure, analyze and report on impact of programs and events.
• Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of global, regional and local marketing activities.
• Evaluate, select, and manage vendors that contribute to local demand creation programs including events venues and services.
• Implement target account strategy to support account-based selling.
• Support customer marketing activities designed to expand an account footprint, customer retention, and advocacy.

Skills & Experience:

• Bachelor’s degree in Marketing, Communications, or Business
• Minimum 5 years of experience in B2B marketing
• Minimum 5 years of hands-on experience in planning and managing tradeshow event logistics and budgets
• 3 years of hands-on experience creating, building, delivering, and reporting on email and other marketing-related campaigns using Marketing Cloud Account Engagement (Pardot) and Salesforce marketing automation platforms.
• Demonstrated performance in managing marketing lead-generation campaigns.
• Bilingual – Fluent in German and English

• Experience building complex marketing programs and reporting on the results.
• Competence as a creative writer with an eye for composing engaging emails and landing pages.
• Able to work independently in a fast-paced environment
• Possess a curiosity for learning and a willingness to learn and try new activities.
• Excellent organizational project management skills to support time-sensitive requirements and tight deadlines.
• Strategic thinker and quick learner, with strong conceptual and analytical skills
• Strong presentation and communication skills
• Ability to negotiate mutually beneficial marketing opportunities with potential partner organizations
• Intermediate knowledge of HTML for
• Aptitude to use data to optimize program performance and inform future campaigns
• Proficient with PC and collaboration applications, including Microsoft Office and Teams
• Lives the company mission and values
• Ability to travel approximately 10-20% of the time to support events in Germany and possibly globally