Senior Data Specialist (Remote)

Company Description

GIAFFER™ is a marketing and communications consulting agency with over ten years of experience in luxury, hospitality, travel, and real estate industries. The company specializes in offering end-to-end and high-end marketing services, focusing on experiences, cultural distinction, and storytelling.

Role Description

This is a full-time remote role for a Senior Data specialist at GIAFFER™. The role involves tasks such as data modeling, creating dashboards, using business intelligence tools, and conducting business analysis to support strategic decision-making.

Key Responsibilities:

• Analyze data from various clients, identifying key insights and opportunities for improvement.
• Design and develop visually compelling dashboards and reports using platforms like Tableau or similar data visualization tools.
• Implement and maintain technical solutions for tracking and measuring key business metrics, including Meta conversion tracking (server-side and web-side), Google Analytics key events, and other advanced data tracking mechanisms.
• Collaborate with internal teams to ensure data accuracy, consistency, and relevance across all client reports.
• Translate complex data sets into understandable and impactful visual stories for stakeholders, aiding in their decision-making processes.
• Optimize and automate data collection, analysis, and reporting processes for efficiency and scalability.
• Provide insights to improve campaign performance and client business outcomes.

Qualifications and Skills:

• Senior-level expertise in data visualization platforms like Tableau, Power BI, or similar tools.
• Strong understanding of technical implementations, including Meta Conversion Tracking (API server-side and web-side), Google Analytics key events, Google Tag Manager, and related tracking technologies.
• Excellent analytical skills and experience working with large datasets.
• Strong communication skills to convey insights clearly to both technical and non-technical stakeholders.
• Problem-solving mindset with a high degree of attention to detail.
• Experience with data automation and optimization processes.
• Ability to work independently and as part of a cross-functional team.

Preferred Qualifications:

• Experience in the marketing or advertising industry.
• Familiarity with additional tools like SQL, Python, or R for data manipulation and analysis.
• Knowledge of other analytics platforms and methods, such as Facebook Pixel, Google Ads conversion tracking, etc.