Digital Marketing Specialist | World of Digital Dudes | India

We are seeking a highly motivated and skilled Digital Marketing Specialist with expertise in SEO, social media marketing, paid ads, and team management. The ideal candidate will be responsible for developing and implementing effective digital marketing strategies that drive online traffic, increase brand visibility, and generate leads for our clients. This role also requires strong leadership skills to manage and guide a marketing team toward success.

Key Responsibilities:

• SEO Expert:
• Develop, implement, and manage SEO strategies to improve organic search rankings, increase website traffic, and enhance visibility across search engines.
• Conduct keyword research, on-page optimization, technical SEO audits, and link-building strategies to maximize search engine performance.
• Monitor and report on SEO performance, ensuring the company stays ahead of algorithm updates and best practices.
• Social Media Marketing:
• Create, manage, and optimize engaging social media campaigns across platforms such as Instagram, Facebook, LinkedIn, and Twitter.
• Develop content calendars and manage the execution of social media strategies to build brand awareness, drive engagement, and grow followers.
• Track and analyze social media performance metrics and optimize strategies accordingly.
• Ads Specialist:
• Plan and execute paid advertising campaigns, including Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms.
• Optimize ad campaigns through A/B testing, audience targeting, and budget management to maximize ROI and lead generation.
• Monitor campaign performance and provide regular reports on KPIs, conversions, and ad spend.
• Team Management:
• Lead, manage, and mentor a team of digital marketers, including SEO specialists, social media managers, and ad strategists.
• Collaborate with the creative team (graphic designers, video editors) to ensure that marketing assets align with campaign goals.
• Provide regular feedback, set clear performance goals, and facilitate professional development for team members.
• Digital Strategy Development:
• Work with clients to understand their business goals and objectives and develop customized digital marketing strategies to meet their needs.
• Stay up-to-date with the latest industry trends, tools, and best practices to keep the company competitive.
• Reporting & Analytics:
• Use data-driven insights to continuously improve marketing strategies.
• Prepare detailed reports on digital marketing performance, including SEO rankings, paid ad results, and social media analytics.
• Make recommendations for future campaigns based on performance data.

Key Skills and Qualifications:

• Proven experience as a Digital Marketing Specialist or similar role, with a focus on SEO, social media marketing, and paid advertising.
• Proficiency in Google Analytics, Google Ads, Facebook Business Manager, and other digital marketing tools.
• In-depth knowledge of SEO best practices, including on-page SEO, technical SEO, and content marketing strategies.
• Strong understanding of various social media platforms and their advertising capabilities.
• Experience managing digital marketing teams and guiding them toward successful campaign execution.
• Excellent communication skills and the ability to work collaboratively with creative and content teams.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Ability to multitask and manage multiple projects in a fast-paced environment.

Job Type: Full-time

Pay: ₹15,000.00 – ₹20,000.00 per month

Education:

• Bachelor’s (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• SEO: 1 year (Preferred)
• Social media marketing: 1 year (Preferred)
• Paid ads: 1 year (Preferred)
• Lead generation: 1 year (Preferred)

Work Location: Remote

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home