• Growing Fashion Accessories brand|Excellent career prospects

About Our Client

Our client is a growing fashion accessories and handbag brand and they are looking to expand their business internationally. They are a leading ladies accessories brand in China and expanding globally.

Job Description

About the role:

Strategic Planning

• Develop and execute comprehensive digital marketing strategies to achieve brand objectives in global markets, focusing on both acquisition and retention.

Paid Media Management

• Create, manage, and optimize paid media campaigns on Facebook and Instagram.
• Analyze campaign performance metrics and implement data-driven adjustments to maximize ROI.
• Collaborate with the creative team to develop compelling ad copy and visuals.

Influencer Marketing

• Identify, engage, and manage relationships with relevant influencers and brand ambassadors.
• Develop and execute influencer marketing campaigns that align with brand values and resonate with target audiences. Track and report on the effectiveness of influencer partnerships.

Content Development

• Work closely with the content team to ensure cohesive messaging across all digital channels, including social media, email marketing, and the company website.

Analytics And Reporting

• Utilize analytics tools to monitor performance and generate reports on campaign effectiveness.
• Present insights and recommendations to senior management for continuous improvement.

Market Research

• Conduct market analysis to identify trends, competitive landscape, and consumer preferences in the fashion accessories sector.

Collaboration

• Work cross-functionally with product development, sales, and customer service teams to align marketing strategies with business goals.
• Stay updated on industry trends and emerging platforms to leverage new opportunities.

The Successful Applicant

Qualifications

• bachelor’s degree in Marketing, Business or a related discipline
• 4-5 years of experience in digital marketing, with an expertise in paid media and influencer marketing
• fluent English, Cantonese and Mandarin
• proven track record of managing successful advertising campaigns on Facebook and Instagram.
• have strong analytical skills and experience with digital marketing analytics tools (e.g. Google Analytics, Facebook Ads Manager).
• strong understanding of the China + international markets is preferred
• excellent communication and interpersonal skills to build relationships with influencers and internal teams.
• creative mindset with a passion for fashion/ handbags and an understanding of current fashion trends.
• ability to work in a fast-paced, collaborative environment
• hands on and able to work in a team and independently
• flexible with occasional business trips to China

What’s On Offer

This is a great opportunity to join a growing brand to bring on your digital marketing expertise. This position offers a flexible working environment.

Contact: Renee Chan

Quote job ref: JN-092024-6530547