Branding Senior Manager M (Remote)

Brand Strategy Senior Manager, International Health

Position Summary:

Join an influential team as a Brand Strategy Senior Manager where you will accelerate the growth and reputation of Cigna Healthcare, International Health (IH). As a Brand Strategy Senior Manager, you will apply strategic, analytical, and creative thinking to solve challenges. You will drive the delivery of the brand strategy, architecture, positioning, naming, along with awareness and reputation building, staying closely aligned with the enterprise Brand team and International Health Marketing leads.

This role requires a mix of strategic thinking, problem solving and the ability to execute/implement across the enterprise, bringing the brand to life across key audiences and touchpoints. We are looking for a creative thinker, brand strategist and strong leader who can bring new ideas to the team, collaborate across marketing and with our business partners, and flawlessly execute on multiple priority projects.

Key Accountabilities include:

Influence the rollout and implementation of brand identity and migration strategies across the various international markets.

• Partner with legal, technology, sourcing and other key stakeholders to understand dependencies and execute strategies
• Interface with internal and external partners in coordination of brand projects
• Build brand activation strategy for key IH markets and products
• Support and define positioning and messaging across various go-to-market and brand relationship situations
• Support brand health research and product/service naming ideation and implementation
• Elevate the new brand narrative and identity, partnering with our creative teams and agencies to ensure consistent application
• Serve as a thought leader within the organization, partnering with teams across the company to provide clear decisions and guidance on brand needs and application
• Socialize and educate internal and external teams on brand strategy and implementation
• Build thought leadership content to be leveraged by various markets
• Own the over-arching social media strategy for International Health
• Measure, monitor and communicate progress
• Lead a dynamic team of brand strategists

Experience and Competencies:

You must be highly motivated, driven to succeed, have proven leadership skills and have demonstrated expertise in a matrixed environment. You are an accomplished Brand Strategist who is a strategic thinker, problem solver, creative person who can distill complex situations into clear guidance and who understands the big picture

8+ years of experience in brand strategy and/or activation

A passion for problem solving, creative expression, and improving the way companies relate to clients and customers

Experience with brand/marketing strategy for B2C and B2B with messaging to multiple target groups

Experience collaborating with agencies and creative resources (internal/external)

Experience in leveraging data and research to inform strategy and execution

Persuasive storyteller

Well-honed communication skills, enabling the partnership with others to effectively inform and influence while building trust

Experienced in anticipating, understanding, and meeting the needs of internal and external stakeholders

Ability to translate business strategy and goals into brand strategy and liaison with key marketing and creative partners to bring it all to life

Writing skills and ability to create strategic frameworks

Presentation skills and ability to distil complex information into executive summaries

Ability to effectively manage multiple projects and priorities simultaneously and execute with ambiguity

Ability to work independently and as part of a team

Effective under pressure

Experienced in budget management

Experienced in managing a team

Experience in the insurance industry a plus

About Cigna Healthcare

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourselfEMEA@cigna.com for support. Do not email SeeYourselfEMEA@cigna.com for an update on your application or to provide your resume as you will not receive a response.