Digital Marketing Manager (Remote)

Company Description

Aureus Group specializes in fashion ecommerce, offering over 300 diverse brands from high-end luxury labels such as Gucci, Versace, Valentino, Fendi, Balenciaga, and many more to mass fashion brands. Their portfolio includes products in categories such as Clothing, Shoes, and Leather Accessories, catering to various style preferences. Leveraging advanced technology, Aureus Group predicts market trends and consumer preferences to stay at the forefront of the fashion industry.

Operating globally, they provide seamless shopping experiences in the USA, UK, UAE, and other regions.

Group: www.aureusgroup.me

Hiring for: www.luxuryforyou.com

Role Description

This is a full-time remote role for a Digital Marketing Manager at Luxury For You (Aureus Group). The Digital Marketing Manager will play a crucial role in developing and executing digital marketing strategies that drive traffic, engage customers, and increase conversions. This position requires a creative thinker with excellent analytical skills and a deep understanding of the latest digital marketing trends and technologies.

Primarily, you will be responsible for developing, implementing, and optimizing our Google Ads and Meta campaigns. You will play a crucial role in driving traffic, generating leads, and increasing revenue for our e-commerce platform. You will analyze performance data, conduct keyword research, create ad copy, and implement bidding strategies to ensure maximum ROI.

Key Responsibilities:

Campaign Strategy and Planning:

• Develop and execute comprehensive Google Ads and Meta strategies to meet business goals.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Define target audiences and create audience personas to tailor ad campaigns effectively.

Campaign Management:

• Create, manage, and optimize Google Ads and Meta campaigns across Search, Display, Shopping, and Video networks.
• Write compelling ad copy and design engaging ad creatives.
• Implement and manage remarketing campaigns to re-engage past visitors and customers.

Performance Analysis and Optimization:

• Monitor and analyze campaign performance using Google Analytics and other tools.
• Conduct A/B testing to optimize ad copy, landing pages, and bidding strategies.
• Adjust bids, keywords, and targeting settings to maximize ROI and achieve KPIs.
• Maintain a strong understanding of industry trends, best practices, and new features or updates within the Google Ads platform.

Budget Management:

• Manage and allocate the advertising budget effectively to ensure maximum ROI.
• Monitor daily and monthly budgets and ensure efficient spending.
• Monitor and adjust bids, budgets, and targeting to maximize ROI and achieve KPIs.

Reporting and Insights:

• Prepare detailed reports on campaign performance, including key metrics and insights.
• Present findings and recommendations to the marketing team and senior management.
• Stay up to date with the latest trends and best practices in PPC and e-commerce marketing.

Other Responsibilities:

Email Marketing:

• Design, implement, and manage email marketing campaigns aimed at lead generation, customer engagement, and retention.
• Segment email lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
• Conduct A/B testing on email campaigns to optimize open rates, click-through rates, and conversion rates.
• Ensure all email marketing complies with current email marketing standards and best practices, including GDPR compliance.

Search Engine Optimization (SEO):

• Conduct keyword research to guide content teams and support SEO strategies.
• Implement on-page SEO techniques, including meta tags, header tags, and alt texts.
• Develop and manage link-building strategies to improve domain authority.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices to ensure the website remains competitive.

Conversion Rate Optimization (CRO):

• Analyze website performance using tools like Google Analytics, heatmaps, and user recordings to identify areas for improvement.
• Develop and execute A/B and multivariate tests to optimize landing pages and user journeys.
• Implement changes based on test results to improve user experience and increase conversion rates.
• Collaborate with the design and development teams to ensure seamless implementation of optimization strategies.

Content Marketing:

• Develop and oversee the execution of a content marketing strategy that includes blog posts, whitepapers, case studies, and social media content.
• Ensure all content is optimized for SEO and aligned with the brand voice and messaging.
• Measure and report on the effectiveness of content marketing efforts, making adjustments as needed to maximize impact.

Qualifications:

1. Master’s degree is mandatory from IIM or equivalent Tier 1 B-Schools.

2. Google Ads/Meta certification is a must.

3. Proven experience as a Digital Marketing Manager or similar role, preferably in an e-commerce environment.

4. Skilled in Meta and Google Ads services, including search ads, display ads, video ads, YouTube ads, account set-up, keyword research, remarketing, and landing page.

5. Creative Writing – Write compelling ad copy and headlines.

6. An understanding of search engine optimization (SEO) and search engine marketing (SEM)

Minimum Experience Required: 3 to 5 years.

Personal Attributes:

• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Proactive and self-motivated with a passion for staying ahead of digital marketing trends.
• Excellent problem-solving skills and a data-driven mindset.
• Collaborative team player with the ability to work across departments.

Other Requirements:

• Flexibility to work outside regular office hours as needed to meet project deadlines and attend industry events.
• Willingness to participate in ongoing professional development and training programs.

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Benefits:

• Competitive salary and quarterly performance-based bonuses.
• Employee discounts on luxury products.

Salary: 15 to 22 Lac Per Annum