Search Engine Optimization Manager (Remote)

Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.

Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.

Smile has been operating successfully with a globally distributed team since 2017.

The Role

ROLE OBJECTIVES

This performance profile aims to attract an SEO Expert with a proven track record of developing & implementing successful SEO strategies for marketplaces by enhancing online visibility, driving organic traffic, & improving search engine rankings for Smile’s retail & corporate dental cover.

Specifically, the role will be responsible for achieving aggressive new member and member retention growth targets.

This role will be reporting to the CMO and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have full-time commitment of 40 hours per week with at least 6 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)

KEY PERFORMANCE INDICATORS

• Organic Traffic Growth: Achieve & exceed targeted growth in organic website traffic for both retail & corporate dental cover offerings, developing new page types that leverage our marketplace content and drive increased visibility & exposure in SERPs. Research SEO best practices from other marketplaces and monitor competitor SEO performance & activity, identifying strengths, weaknesses, & opportunities for Smile to improve and differentiate its organic search presence.
• Keyword Rankings: Increase keyword rankings for targeted search terms & phrases, increasing visibility & click potential within organic search results.
• Click-Through Rate (CTR): Improve CTR metrics for organic search pages, optimising title tags, meta, & rich snippets to increase CTRs & drive more qualified traffic.
• Backlink Profile: Improve the quality & quantity of inbound links pointing to Smile’s website, enhancing domain authority & trustworthiness in the eyes of search engines.
• Technical SEO Health: Conduct regular SEO audits & assessments of Smile’s website, identifying technical issues, optimisation opportunities, & areas for improvement.
• Content Engagement: Increase engagement metrics, such as time on page, bounce rate, & pages per session, indicating the relevance & quality of website content to visitors.
• Local SEO Performance: Enhance local search visibility for Smile’s retail dental cover offerings, improving rankings & visibility in local search results & Google My Business listings.
• AI-Driven Optimisation: Research and implement AI-driven optimisation techniques to improve SEO performance metrics.

Ideal Profile

Requirements

This FULL-TIME ROLE will only suit someone who also meets the following requirements:

• Has a passion for excelling in all they do, and this is evidenced in references provided in your application
• Has extensive experience and evidence of achieving exceptional results in Search Engine Optimization
• Can be analytical, strategic, and creative when the role requires it
• Has perfect spoken & written English
• Has the highest integrity

If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!

What’s on Offer?

• 100% Remote: Enjoy the flexibility and convenience of working from anywhere.
• Full-Time Position: Secure a stable and consistent work schedule.
• Similar Time Zone: Work seamlessly with a team in a compatible time zone.
• Established Company: Join a nearly 20-year-old successful & growing organisation.
• National Presence: Be part of a national Australian company.
• Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
• Top-Tier Leadership & Team: Collaborate with ‘A’ leadership and ‘A’ players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
• Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.
• Advanced Tools: Receive access to excellent SEO tools and technologies such as SEMRush.
• Data Approach: Enjoy the support of data-driven decision-making for strategic optimisations.
• Technical Support: Access to skilled developers to implement SEO recommendations.