Direct Marketing Manager (Remote)

Purpose: The Direct Marketing Manager is accountable for the strategic planning, execution, and optimization of Foundation direct marketing initiatives to effectively engage target audiences and drive measurable results.

Primary Responsibilities

• Collaborate with the VP of marketing & communications, to develop and execute strategic plans for the direct marketing program, aimed at maximizing revenue, attracting new donors, and optimizing return on investment.
• Identify, evaluate, and implement new revenue channels to enhance direct marketing fundraising efforts, aiming to develop a multi-million-dollar program.
• Oversee and manage direct marketing campaigns across various channels, including email, social media, and direct mail.
• Drive growth in digital and offline renewal, upgrade, reactivation, and stewardship fundraising campaigns aimed at securing and retaining one-time and monthly donors.
• Analyze data within CRM system (Virtuous) to track performance, identify trends, and inform strategies. Use insights to drive decisions and optimize campaigns.
• Develop and implement strategies to retain current donors, increase monthly sustainers, increase average gift amounts, and boost the number of donations from each donor.
• Work closely with the development team surrounding mid-level and major giving to ensure we are implementing strategies to move more donors up the fundraising ladder.
• Create and implement email and SMS strategies to thank, upgrade, and reactivate existing and lapsed donors.
• Collaborate with internal and external teams to ensure consistent and engaging messaging across all marketing channels and materials.
• Work closely with development teams to maximize the segmentation and data selection strategies.
• Prepare regular reports on campaign performance, donor engagement, and revenue generation.
• Oversee the day-to-day and financial operations of the direct marketing program, acting as the primary liaison to the agency of record. Ensure all time and budget considerations are met, monitor revenue and expenses, provide monthly and yearly projections, and analyze and report on key performance indicators.

Essential Qualifications

• At least 5 years of experience in direct marketing, including hands-on work with direct marketing agencies and managing multi-channel campaigns.
• Preferred experience in the non-profit sector.
• Bachelor’s degree in marketing, communications, or a related field is desirable.
• Strong analytical skills with proficiency in CRM systems such as Virtuous.
• Excellent written and verbal communication abilities.
• Proven ability to collaborate effectively with both internal and external teams.
• Exceptional organizational skills and keen attention to detail.
• Genuine passion for the mission of the Foundation Fighting Blindness

Position Specifics

• Full-time, home-based
• Preferred location: Washington D.C.-Baltimore Area
• Occasional travel for all staff meetings and/or training.
• Salary range $68,000–$85,000. The salary range is what we reasonably expect to pay for this role. The range considers a wide range of factors that are considered in making compensation decisions, final offer will take the following into consideration: geographic market, depth of experience, and internal equity.
• Annual Incentive Bonus Eligibility up to 5%

To Apply: Please send resume with a cover letter to HR@FightingBlindness.org