Sr Digital Marketing Specialist (Remote)

Sr Digital Marketing Specialist | Grey Matter |Worldwide

ABOUT GREY MATTER:

Grey Matter is a fast-growing B2B demand generation agency that empowersbusinesses to scale their marketing efforts and drive impactful results. Wespecialize in providing tailored, data-driven strategies and solutions toour clients across various industries.

ABOUT THIS ROLE:

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Sr Digital Marketing Specialist | Grey Matter | Worldwide

ABOUT GREY MATTER:

Grey Matter is a fast-growing B2B demand generation agency that empowers businesses to scale their marketing efforts and drive impactful results. We specialize in providing tailored, data-driven strategies and solutions to our clients across various industries.

ABOUT THIS ROLE:

The Sr. Digital Marketing Specialist is responsible for managing and executing a wide range of digital marketing activities to support our clients growth ambitions.

RESPONSIBILITIES:

● Own the creation of highly-relevant short and long-form content, including blogs, case studies, emails, and newsletters, by authoring content briefs, coordinating with SEO, and leveraging data and technology.

● Incorporate best practices and compelling storytelling abilities to create high-quality content that drives engagement.

● Demonstrate domain expertise to the organization and be seen as the expert, internally and externally. Be confident, lean in, lead.

● Oversee LinkedIn Prospecting efforts, ensuring effective targeting, outreach, and messaging to support lead generation and nurture campaigns.

● Build and deploy email campaigns using various email platforms, ensuring adherence to best practices for deliverability, engagement, and conversion.

● Develop complex workflows in HubSpot to deliver on engagement and personalization strategies.

● Maintain and scrub client databases, ensuring data accuracy, quality, and compliance with relevant privacy regulations. Work with strategist on segmentation for campaign definition.

● Manage client website updates, working closely with web developers and designers to ensure optimal user experience and alignment with client objectives.

● Ability to stand up landing pages in some platform(s) should be a current or emerging capability.

● Coordinate with the creative team on the development of campaign assets, including landing pages, banners, and other visual elements, ensuring consistent branding and messaging across all channels.

● Stay current on industry trends, tools, and best practices to ensure the agency remains at the forefront of demand generation techniques. Be the authority.

● Collaborate with cross-functional teams to support integrated marketing initiatives and ensure seamless execution of client campaigns.

REQUIREMENTS:

● Bachelor’s degree in Marketing, Communications, or a related field.

● Requires a minimum of 3+ years of experience in digital marketing, preferably with a strong background in a B2B demand generation agency.

● Advanced degrees and certifications in digital marketing and analytics are highly desirable.

● Expertise in demand generation strategies, tactics, and best practices.

● Proven experience managing content creation, email campaigns, LinkedIn Prospecting, and website updates.

● Familiarity with email marketing platforms, CRM systems, AI platforms, and marketing automation tools.

● Detail-oriented and highly organized, with the ability to manage multiple projects and priorities.

● Exceptional communication and interpersonal skills, with the ability to work effectively with cross-functional teams and problem solve.

● Analytical mindset, with the ability to interpret data and provide actionable insights.

● Strong problem-solving and decision-making skills.