Facebook Media Buyer (Remote)

Job Title: Facebook Media Buyer

Type: Full-Time, Remote

Working Hours: Mondays – Fridays 8:00 am – 5:00 pm CST

Compensation: $2,000-$2,500/month (based on assessment)

About the Client: 

We are an ecommerce company headquartered in Austin, Texas. We manage a fast scaling pet food brand and we’re looking to add a new addition to our growing team. 

Job Summary:

We are looking to hire a Facebook Media Buyer to join our team. The ultimate objective is to grow and scale our paid media account by driving lower costs per customer acquisition while increasing paid media spending through Facebook. We need you to demonstrate proficiency in Advertising and Marketing principles to identify the most cost-effective solutions.

Responsibilities:

• Develop and implement comprehensive paid strategies to increase brand visibility and recognition, and drive new user acquisition and leads via paid Facebook and Instagram campaigns
• Dive deep into our brand to best understand needs, value proposition, products, and aesthetic
• Conduct in-depth market research and analysis to identify strategic advertising opportunities, target audience behavior, analyze products, markets, services and current competitor strategies, providing crucial insights to inform media buying decisions and optimize campaign performance
• Utilize Facebook Ads Manager, Google Analytics, and Supermetrics to develop insights and action items intended to increase revenue MoM.
• Monitor purchased media to ensure advertisements appear as planned across Facebook and Instagram
• Compile regular reports such as deck reports, audits, quarterly reviews, and dashboards to quantify results and communicate insights
• Prepare advertising timelines for client onboarding, launch, and ongoing account maintenance
• Create advertisement copy for Facebook and Instagram campaigns to generate action and engagement from the targeted audience
• Keep up-to-date with target audience preferences to proactively suggest new campaigns
• Surface new digital technology developments, trends, techniques, and tools for leadership
• Communicate updates, progress, and challenges with internal stakeholders

Requirements:

Must-haves:

• A minimum of 3+ years of experience in Facebook Advertising with a spend min of $30-$50K/mo aggregately.
• Two (2) years of experience working with ecommerce brands.
• Expertise in Google Analytics in an eCommerce setting.
• Fluent and proficient in English – both written and verbal communication
• Creative problem-solving capabilities: think outside the box, inside the box, and all around the box
• Ability to prioritize the priorities at the moment; know what you need to do and when you need to do it
• Collaborate effectively in a team environment
• Integrity, optimism, and respect regardless of the situation – are non-negotiable
• Availability and willingness to operate within the Eastern or Central Standard Time timezone.

What you’ll find here:

• Learning from the best. Collectively, we have years of expertise in ecommerce, digital advertising, and brand optimization
• A challenge. We’re here to push you. Our goal is to give you experience and connections you won’t forget
• Access to our leadership, industry experts, and peers who care about you and your development