Senior Brand Communications Manager (Remote)

ABOUT THE DIVISION:

In the L’Oréal Dermatological Beauty Division, we change people’s lives by creating the ‘beauty of health’ with our iconic brands (La Roche- Posay, Vichy, CeraVe, SkinCeuticals).

With the most prescribed brands by dermatologists and other specialists, our division is maintaining a double-digit growth worldwide for the last 5 years which is fuelled by +7.5k employees around the world.

The Senior Brand Communications Manager plays a critical role in shaping and amplifying the voice of L’Oréal Dermatological Beauty (LDB) brands with a primary focus on La Roche-Posay, driving brand love, advocacy, and ultimately market share within the competitive skincare landscape.

This role balances strategic vision with operational expertise, demanding a deep understanding of the dermatological beauty market and the ability to translate brand strategies into tangible results.

ABOUT THE ROLE:

La Roche-Posay Brand Advocacy/Communication (70%)

• Develop and implement impactful advocacy campaigns, translating marketing objectives into actionable strategies. Craft compelling narratives that resonate with target audiences and deliver measurable results.
• Lead the “Fight with Care” Brand Cause: Champion La Roche-Posay’s social responsibility by leading this impactful campaign. Develop and execute initiatives to raise awareness and support affected patients and families.
• Oversee end-to-end campaign execution, including timeline development, budget management, stakeholder alignment, agency briefings, content review, and performance analysis.
• Cultivate and manage relationships with a diverse network of dermatologists, skincare experts, influencers, and online communities to amplify brand messaging and build credibility.
• Monitor skincare trends, identifying opportunities to position La Roche-Posay as a thought leader and engage consumers with relevant content.
• Create and oversee impactful La Roche-Posay online and offline events, ensuring alignment with brand objectives and impactful post-event amplification.
• Foster authentic engagement with online communities and advocates, nurturing organic opportunities to amplify brand love.
• Track, analyse, and report on advocacy initiatives against KPIs (share of voice, reach, engagement, sentiment), providing actionable insights to optimise future campaigns.

Transversal Advocacy & Communication (30%)

• Champion a unified approach to advocacy by sharing best practices in channel strategy, influencer engagement, content creation, and expert collaboration. Including the planning and delivery of a quarterly Advocacy meeting with key stakeholders where Best Practises are shared.
• Establish and manage a system for tracking and analysing KPIs across LDB, ensuring alignment and data-driven decision-making.
• Manage the annual planning process for advocacy initiatives across the division, coordinating efforts across brands to build a cohesive and impactful roadmap.
• Serve as the primary contact for the divisions advocacy/communications, cascading information from the CDMO team to the division.

ABOUT YOU:

• Previous experience within a Brand, Communications, Marketing or Product manager role
• Excellent communication and stakeholder management skills
• Experience operating within regulatory frames and legal teams is highly advantageous
• Prior exposure to managing media channels, advocacy, agencies and publication content
• High attention to detail and analytical skills

ABOUT THE PERKS:

• Profit share, Life Insurance and Income Protection
• Hybrid work environment. Enjoy WFH 2x days per week
• On-site gym, café and staff shop at our St Kilda Road Office
• Access to Health & Wellbeing Programs throughout the year
• Corporate & Staff Discounts, as well as annual product allowance

ABOUT L’OREAL AUSTRALIA AND NEW ZEALAND

L’Oréal Australia is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role. If you require any adjustments or accommodations in our recruitment process, employment or have questions in regards to accessibility please email corpanz.accessibility@loreal.com to speak with our Talent Acquisition representative.

We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability. We are an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF).

L’Oréal Australia acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.