Digital Analytics Associate Manager (Remote)

Other
Salary: Competitive Salary
Job Type: Full time
Experience: Senior Level

Vodafone Qatar

Digital Analytics Associate Manager (Remote)

Digital Analytics Associate Manager | Vodafone Qatar |Egypt

Job description / Role

Employment:

...

Digital Analytics Associate Manager | Vodafone Qatar | Egypt

Job description / Role

Employment:

Full Time

Role Purpose:
– Lead the digital KPIs @VF EG, report on and analyse the outcome to derive actionable insights to platform owners; Web, App and E-Shop using Adobe Analytics & AWS as our main reporting tool.
– Monitor and analyse consumer sentiment on social media and translate that into actionable insights to ExCo members.
– Always up to date with global digital trends and digital performance tools to keep the analytics capability in VF EG competitive locally and among VF OPCOs
– Manage the Digital Analytics team and the extended teams among support functions and diverse stakeholders to be fully accountable on our strategy.

Job responsibilities:
– Establishing a clear scope for digital analytics reporting by aligning with global strategic KPIs and liaising with internal teams.
– Provide the capacity to turning data into actionable insights for business, understanding how audience interacts in the different digital platforms. Besides, how to measure the performance of own digital content.
– Use of Social Listening tools such as Séntisis, Brandwatch, Crimson Hexagon, SocialBakers, etc.
– Use of analytics of social networks channels: Facebook, Instagram, Twitter, etc.
– Management and interpretation of data. Collection of social data and reporting in excel, pdf, ppt. on daily, weekly and monthly basis.
– Prevention, detection and reaction against reputational crises
– Quantitative and qualitative reports (share of voice, sentiment, zoom on business units, churn, etc.)
– Research and assessment of third-party tools.
– Visualization to all main KPIs and perform historical campaign performance assessment to select the appropriate channels, and audience criteria for each channel, product.
– Generate periodic actionable reports and provide timely insights on Active subs, revenues, App and web performance across various platforms, and work with the respective teams to optimize performance.
– Ensure that every new digital platform, product or campaign includes the required implementation for data gathering and reporting.
– Analysis of Ecommerce performance; digital funnel metrics to maximize Sales and provide insightful recommendations to ESales team.

Requirements:

– Experience in the use of Social Listening tools such as Crimson Hexagon, SocialBakers, Buzzsumo, etc.
– Experience in data management and interpretation
– Experience in the prevention, detection and reaction of reputational crises
– Preparation of quantitative and qualitative reports
– Knowledge of the Digital Analytics Suites; Mainly AWS, Adobe Analytics and Tagging management tools (Tealium)
– Preferable to have working experience with digital performance and social media measuring tools
– Proficient with using excel, Access
– Familiar with web/app development
– Knowledge of SQL is a plus.

About the Company

At Vodafone, we are known for our technology, but the truth is, it is humanity that drives our business forward. With the global pandemic raising so many questions for tech brands, it has highlighted the leading role that we need to play.

We believe that, when working together, humanity and technology can find the answers and create a better future for all.

Working at Vodafone is all about helping people feel ready to benefit from new technology. We bring the future to even the most remote places, using technology to help families in disaster zones, showing young people that a phone is not just for fun and thinking about technology that doesn’t even exist yet.

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home

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