Senior Digital Marketing Executive (Remote)

Company Introduction

Rawr Global is a leading full-service digital agency, headquartered in both Singapore and Malaysia. Since 2016, we’ve specialized in crafting innovative digital strategies for diverse clients, including renowned brands like Oakley and Sunglass Hut. With expertise spanning industries, we provide tailored solutions to help businesses scale globally. Our team delivers exceptional results across digital marketing, content strategy, and performance marketing, offering access to global projects and international brands.

Job Description

We are looking for a Malaysia-based Senior Digital Marketing Executive to drive content strategies and performance marketing initiatives. Ideal candidates should reside in Selangor or Kuala Lumpur as you may need to attend physical meeting in KL. You will have the opportunity to work on global projects with major brands, managing international campaigns.

Responsibilities:

• Develop and implement content marketing strategies across platforms (Meta, TikTok, LinkedIn, etc.) to boost brand awareness and engagement.
• Plan and execute performance marketing campaigns with a focus on SEM (Google Ads) and paid social media.
• Utilize the latest AI-powered tools for content creation and campaign optimization.
• Stay updated with emerging social media trends (especially TikTok) and incorporate them into strategies.
• Bonus: Experience in SEO to complement performance and content strategies.
• Collaborate with cross-functional teams and clients to align marketing efforts with business goals.
• Analyze and report on campaign performance, providing actionable insights for ongoing optimization.

Requirements:

• Strong experience in content strategy and performance marketing, especially in a digital agency setting.
• Hands-on expertise in Google Ads, Meta (Facebook/Instagram), TikTok, and LinkedIn ads.
• Familiarity with AI tools for content generation and campaign automation.
• Knowledge of social media trends, particularly on platforms like TikTok, with the ability to adapt strategies accordingly.
• Bonus: Experience with SEO.
• Excellent communication skills and experience in managing client relationships.
• Ability to work independently and manage multiple projects in a fast-paced environment.

Note:

• Work-from-home with occasional in-person meetings in the Kuala Lumpur area
• Monthly salary includes EPF, SOCSO, EIS contributions