Paid Media Manager (Remote)

ABOUT SHREDDY & The Productivity Method

Founded by Grace Beverley in 2016, SHREDDY is the UK’s top-rated female fitness platform. With hundreds of workouts, recipes, meal plans, real-time classes and more, SHREDDY is the go-to fitness app for women worldwide. In the past 18 months, SHREDDY has expanded from its initial app offering to include industry-leading plant-based supplements; from our award-winning vegan protein bars (stocked in both Superdrug and Sainsbury’s) to our sellout SHREDDY SUPERGREENS. 

Two years ago, after the success of her bestselling book, “Working Hard or Hardly Working”, Grace launched The Productivity Method, physical and digital productivity tools based on Grace’s own productivity framework. At just two years old, The Productivity Method has sold over 100,000 units worldwide and is Amazon’s no. 1 for productivity and that’s only the start.

HOW TO APPLY

Please complete the short form below:

https://genflow.typeform.com/to/ak5ZVSEi – (Paste into a new webpage to access)

THE ROLE

We are looking for a Paid Media Manager who will be at the forefront of our growth strategy, using data-driven insights to optimise campaigns, manage budgets and spearhead initiatives to boost acquisition and retention. 

This is an exciting opportunity to play a pivotal role in the growth of SHREDDY and The Productivity Method while gaining valuable experience in a dynamic, fast-paced environment.

Key Responsibilities:

• Campaign Strategy and Execution: Develop, implement, and optimise performance marketing campaigns across key channels, including paid search (Google and Amazon) and paid social (Meta & TikTok). Own end-to-end campaign management, from ideation to user journey to performance analysis.
• Budget Management: Take full ownership of the paid media budget, ensuring spend efficiency and tracking budget utilisation for maximum ROI.
• Influencer and UGC Strategy: Identify and foster partnerships with influencers and content creators to enhance engagement. Use UGC to drive brand affinity and elevate our social proof.
• Data Analysis and Reporting: Monitor and analyse campaign data, leveraging insights to adjust strategies and optimise performance metrics (CTR, CPA, conversion rates). Prepare and present monthly performance reports.
• Creative Collaboration: Partner with creative teams to ideate and execute compelling ad content that resonates with target audiences. Manage the timeline for creative development, testing, and launch.
• Cross-Functional Collaboration: Work closely with the wider team to align performance marketing efforts with overall business objectives.

Key Skills & Attributes

• Proven Experience: 3+ years in a performance marketing/paid media role, with demonstrated success in optimising and scaling campaigns. Experience with app-based products is a plus.
• Analytical Skills: Strong ability to interpret data, perform A/B testing, and turn insights into actionable strategies. Proficiency in Google Analytics, Meta Ads Manager, and other relevant tools.
• Budget Management: Prior experience managing significant budgets with an emphasis on achieving high ROI.
• Adaptability: Ability to keep pace with digital marketing trends and adjust strategies proactively.
• Creative Insight: Skilled at working with creative teams to ideate and iterate on ad content that drives engagement and conversion.