Manager Email Lifecycle Marketing (Remote)

Manager Email Lifecycle Marketing | Get It Recruit –Marketing | United States

Job Overview

We are seeking a proactive and detail-oriented Lifecycle &Email Marketing Manager to join our remote digital marketing team. In this...

Manager Email Lifecycle Marketing | Get It Recruit – Marketing | United States

Job Overview

We are seeking a proactive and detail-oriented Lifecycle & Email Marketing Manager to join our remote digital marketing team. In this role, you will leverage your expertise to devise and implement comprehensive marketing strategies across email, SMS, push notifications, chatbots, direct mail, and loyalty programs for a portfolio of 6-8 clients. Your efforts will be pivotal in enhancing client relationships and driving their lifecycle marketing success.

Key Responsibilities

Develop strategic roadmaps tailored to client objectives and identify areas for enhancement in their email marketing initiatives.
Present and refine strategic plans, incorporating client feedback and priorities.
Collaborate with creative production teams to execute marketing strategies and secure a strong return on investment for clients.
Analyze reports and data analytics with clients, providing critical insights and recommendations for program optimization.
Oversee lifecycle campaigns from conception to analysis, managing creative development, quality assurance, deployment, and reporting for multiple clients.
Design automations, campaigns, and audience segments utilizing various email service platforms.
Maintain effective communication with internal teams and clients to ensure seamless progress on email campaigns and special projects.

Required Skills

Proven experience in digital marketing within an agency environment.
Exceptional written and verbal communication abilities, coupled with a sharp attention to detail.
Strong background (minimum 5 years) in managing email/SMS, CRM, in-app, and direct mail marketing strategies, encompassing:

Automated marketing flows (e.g., welcome series, cart abandonment, post-purchase)
Audience segmentation techniques
Personalization methodologies
Data analytics and reporting
Lifecycle marketing strategies
Client relationship management

A Bachelor’s degree in Marketing, Business, Communications, or a relevant field is preferred.

Ability to excel under pressure and meet tight deadlines in a fast-paced environment.

Strong organizational and time management skills.

A positive mindset and inherent motivation.

Comfortable leading discussions and participating in meetings via phone or Zoom.

Qualifications

Basic understanding of HTML.
Familiarity with Google Analytics.
Proficient in major email service providers (ESPs) and customer relationship management (CRM) tools such as Klaviyo, MailChimp, and Bronto.
Experience using project management tools like Asana or Monday.com.

Career Growth Opportunities

We are committed to fostering a culture of continuous learning and professional growth. As part of our team, you will have opportunities to enhance your skills and take on new challenges within a supportive environment, empowering you to advance your career trajectory.

Company Culture And Values

Our organization prides itself on cultivating an innovative and collaborative workplace. We promote an inclusive culture where team members are encouraged to share their ideas and contribute to collective goals, ensuring that everyone’s voice is valued.

Networking And Professional Opportunities

Joining our team offers you the chance to build valuable connections within the digital marketing industry. You will collaborate with diverse professionals and have access to a network that can aid in your career advancement.

Compensation And Benefits