Marketing Manager (Remote)

We are in search of an accomplished Marketing Manager who will be instrumental in driving our marketing initiatives across the United States. This integral role presents a unique opportunity to contribute significantly to our business growth through a diverse array of marketing activities, including event marketing, digital campaigns, content generation, and performance analysis. Ideal candidates will possess a solid foundation in event management and brand marketing, complemented by a capacity for independent work and collaboration with external stakeholders.

Key Responsibilities

Responsibilities

As a Marketing Manager, your contributions will be vital in enhancing our brand presence and supporting sales initiatives. Your primary responsibilities will encompass:

• Event Marketing: Collaborate with U.S. teams and partners to coordinate both virtual and in-person events, overseeing communications and marketing strategies leading up to and following events.
• Content Creation: Utilize social media channels to promote events and generate engaging content.
• Targeted Marketing: Maintain an internal database for email, mailer, and web communications aimed at key audiences.
• Presentation Development: Craft compelling PowerPoint presentations for various stakeholders, including clients and internal teams.
• Performance Tracking: Employ CRM tools to establish robust tracking and reporting systems, evaluating the effectiveness and return on investment of marketing campaigns.
• Event Execution: Manage logistics with vendors and internal teams for effective event planning, material handling, and travel arrangements.
• Channel Marketing: Work closely with channel partners to devise and implement successful co-marketing strategies.
• Brand Positioning: Assist in partner marketing efforts by formulating and executing strategies across owned, earned, and paid media channels.
• Product Launch Support: Collaborate with teams to define targeted strategies for upcoming product launches.
• Performance Metrics: Identify and monitor key performance indicators, applying data insights to enhance marketing tactics.
• Content Writing: Contribute to the creation of various written materials, including award submissions, press releases, and blog posts.
• Digital Marketing: Assist in executing comprehensive digital marketing strategies, including SEO, SEM, and media advertising.
• Marketing Assets: Support the development and adaptation of marketing materials such as brochures and video content.
• Reporting: Compile data-driven reports for distribution among global and regional teams, detailing marketing activities and outcomes.

Required Skills

To excel in this position, applicants should demonstrate:

• Profound understanding of B2B marketing and corporate communications.
• Expertise in orchestrating multi-channel marketing campaigns from inception to execution.
• Exceptional written communication skills, adaptable to diverse audiences and tones.
• Ability to analyze and track marketing performance metrics effectively.
• Proven experience in large-scale event planning and execution.
• Strong collaborative skills for engaging with various internal and external stakeholders.

Qualifications

The successful candidate will possess:

• A Bachelor’s Degree in Marketing, Communications, Journalism, or a related discipline.
• 5-6 years of relevant experience in B2B marketing, with a strong emphasis on managing corporate brands and events. Agency experience is highly desirable.
• A keen interest in technology, robotics, and a passion for the supply chain and logistics sector is advantageous.

Company Culture and Values

Our organization is dedicated to advancing robotic solutions that optimize logistics and supply chain automation. With a robust global presence, we have successfully completed over 700 projects for esteemed clients across various industries. Our team operates in a collaborative and multicultural environment, with offices spanning the globe, including our North American headquarters in San Diego, California, and regional offices in Atlanta, Georgia, and Toronto, Canada.

Networking and Professional Opportunities

Joining our team offers you the chance to engage with industry leaders, expand your professional network, and develop your skills in a dynamic environment. We encourage creativity and innovation, allowing you to make a meaningful impact on our marketing strategies.

Compensation And Benefits

• Competitive salary commensurate with experience.
• Flexible working hours and remote work options available for exceptional candidates within the U.S.
• A supportive work environment that champions work-life balance and employee well-being.

Employment Type: Full-Time