Social Media Manager (Remote)

ToursByLocals is an online travel marketplace; our platform connects discerning travellers in search of customized, private tours with handpicked tour guides, providing meaningful and memorable travel experiences in over 170 countries, worldwide. We believe in keeping travel human: our global team of nearly 150 people support and engage our customers as they search for out-of-the-ordinary travel experiences.

Excited about creating a thriving online community for a growing travel brand? We’re hiring a Social Media Manager! This is a full-time, remote position based in Canada or the United States.

As a Social Media Manager at ToursByLocals, you will play a pivotal role in amplifying our brand’s voice and engaging our audience in meaningful ways. Reporting into the Director of  Marketing, you will be responsible for our social media strategy in collaboration with PR and Performance Marketing teams to drive our online presence and cultivate a community of loyal followers. What this means is that you will use expert knowledge in consumer focused social media techniques to build a community engaged followers. If this sounds like you, apply below!

Your primary goal will be to increase engagement and follower growth across all our platforms and you will do this by:

• Developing and implementing a dynamic social media strategy that aligns with our broader marketing and brand goals.
• Creating, curating, and managing platform-specific content (posts, stories, videos) that captures our brand’s voice and engages our audience.
• Building and nurturing an engaged community by responding to comments, managing conversations, and fostering meaningful connections.
• Analyzing and reporting on social media performance metrics to track success and identify areas for improvement.
• Collaborating with cross-functional teams to ensure our social media efforts are consistent and aligned with overall brand messaging.

You may be the right person for this role if you:

• 5+ years of experience working as a social media manager for an established lifestyle brand.
• Strong record of building and managing social media communities on major social platforms (Instagram, Facebook, etc.) using social media management tools such as Hootsuite.  
• Skilled in creating engaging, visually compelling content, with experience in graphic design and video editing using tools such as Adobe InDesign, while effectively communicating with followers and maintaining an approachable and on-brand tone.
• Use data to inform decisions and optimize social strategies for maximum impact and keep up-to-date with social media trends, algorithm changes, and new tools and techniques.
• Love to learn and grow – you challenge yourself to learn, fail, and constantly improve, whether that’s through formal education or by gaining professional experience.

Some bonuses for us are if you:

• Have experience in influencer or affiliate partnerships to expand reach and credibility.
• Understand how to optimize posts for search visibility and increase organic traffic.

At ToursByLocals, we want every candidate to have a fair, inclusive and accessible candidate experience when exploring new opportunities with us. Our travellers and guides come from all walks of life and so do we! We understand that everyone has a unique career journey, and we hire great people from a variety of backgrounds. Don’t have 100% of the qualifications we’re looking for? No problem, please still apply!

We are committed to equitable compensation for employees in similar roles across various regions. The hiring range for this position in Canada is set at $85,000 – $100,000 CAD. We look forward to discussing this with you during our hiring process.

We also want to provide you with a comfortable and accessible recruitment experience. If you need any accommodations, big or small, please just let us know when filling out the application or email us at careers@toursbylocals.com.

Why ToursByLocals?

Established in 2008, ToursByLocals is the provider of choice for private tours around the world. With a presence in over 170 countries worldwide, ToursByLocals enriches the travel experience by connecting travellers with our network of over 5,000+ guide partners. 

We aim to provide our TourBees with a comprehensive compensation package which varies slightly depending on the country. Our TourBees are based in: Canada, USA, Argentina, UK, and Malaysia. 

As an employee of ToursByLocals, your benefits may include a combination of: 

👩‍⚕️ Health coverage for you and your family 

💻 Mac computer, accessories and furniture to set up your home office

✈️ Paid vacation time, plus access to additional flexible paid time off

✈️ 25% discount and a yearly voucher when you book a tour on the ToursByLocals platform 

🗓 Ability to switch statutory public holidays to take the time when you want it

🗓 Flexible work schedule that can be negotiated with your manager

👨‍👩‍👦‍👦  Additional maternity and parental leave top ups to support your growing family