Marketing Insights Manager (Remote)

Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

We are looking for a research rockstar to join the Coinbase Marketing Insights team.  The person in this role will demonstrate the ability to harness and translate global insights into actionable MarComm plans and strategies and orient towards product and brand outcomes via foundational and go-to-market research and measurement. The successful candidate will build strong partnerships with cross-functional teams in global markets and be able to lead and execute in a fast-paced environment.   

What you’ll be doing (ie. job duties):

• Design and execute innovative global research to support both the Marketing and Communications teams and Coinbase at large, serving as a strategic partner to stakeholders. 
• Transform business questions into research plans.
• Translate research findings into actionable insights that will have the effect of reaching hundreds of millions of people.   
• Communicate effectively in order to motivate people to take action in marketing and across the organization.
• Develop and drive strategies with insights.

What we look for in you (ie. job requirements):

• Experience with independently executing full-cycle research, from research design to reporting.
• Minimum 10 years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide development and data analysis (weighting, data cleaning, regression, etc.).
• Experience directing agencies/vendors to deliver results.
• Experience using research and data to influence executives and colleagues.
• Experience with audience understanding, positioning & messaging development, and measurement.
• Experience with SPSS, R or other statistical analytics tools. 
• Experience with survey programming tools.
• Experience with crypto/blockchain.

Nice to haves:

• Experience working in a matrix environment 
• Experience conducting global research studies 
• Experience working with or researching niche audiences

Job #: P62143

Pay Transparency Notice: The target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, and vision).

Pay Range:: $185,500 CAD – $185,500 CAD

Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law.  For US applicants, you may view the Know Your Rights notice here.  Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law. 

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information.  For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).

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