Paessler Paid Marketing Manager (Remote)

Turn/River Capital is a technology-focused private equity firm based in San Francisco with over $2B in committed capital. We are 100% focused on B2B software, specializing in growth capital investments, founder liquidity, buyouts, spin-outs, and recapitalizations of technology, web, and SaaS companies. Our strategy combines flexible capital with data-driven marketing, sales optimization, and operational execution to help companies double or triple their growth and build significant value. We are analytically driven, curious by nature, and always looking for the next experiment to drive improvement.

About The Role

One of Turn/River’s portfolio companies, Paessler, is looking for an experienced Paid Marketing Manager to help lead the marketing strategy and execution of our paid inbound channels. The ideal candidate has a strong familiarity and understanding of paid search platforms, ad and landing page best practices, and digital marketing tactics.

The Paid Marketing Manager will report to the VP Marketing and will be accountable for the lead, opportunity and pipeline volume generated by the paid inbound programs. As part of the screening process, all candidates will be required to submit a written case study assignment and a video presentation to demonstrate their problem solving skills and ability to articulate ideas.

Key Responsibilities

• Build and manage paid media campaigns, including paid search, content syndication, display, re-targeting, and account-based marketing, within budget for maximum return
• Consistently evaluate and optimize spend through improvements to ads, landing pages, and user funnels to meet established KPIs and budgets
• Measure and report on performance of all digital marketing campaigns; audit success of paid efforts against goals (KPIs & ROIs)
• Collaborate with internal teams to improve and develop new landing pages and content while maintaining consistent messaging and brand voice
• Research and test new channels and vendors to expand reach and lower cost per acquisition
• Brainstorm and execute on new and creative growth strategies and demand generation tactics to drive more conversions
• Conduct A/B tests across lead generation programs to continuously improve yield from inbound traffic

Qualifications

• BA/BS in Marketing, Business, Economics, or other relevant degree, or paid marketing experience
• 2-3 years’ experience as a paid marketing specialist, preferably within enterprise software/SaaS or within a marketing agency
• Expertise in Google Ads, Bing Ads, other paid marketing platforms managing campaigns at scale
• Strong analytical and Excel/Google Sheets skills
• Comfortable working in a fast-paced, challenging environment where decisions are made quickly and things change on a daily basis
• Data-driven and intellectually curious
• Creative thinker and doer who can define problems and own solutions

Nice To Haves

• Experience with A/B and conversion rate optimization testing (building hypotheses, structuring and executing tests, reporting results, and next-step recommendations)
• Experience with Marketing Automation platforms (HubSpot, Marketo)
• Experience with landing page builders (Instapage, Unbounce)

Location

• This role is remote (East Coast of the US, UK, or Europe)