Senior Marketing Coordinator (Remote)

Senior Marketing Coordinator | Karndean Designflooring | Australia

Are you a versatile marketing generalist with a B2B focus and experience in both commercial and retail marketing? We’re searching for a proactive and skilled Field Marketing Specialist to join our ANZ team, driving successful campaigns and initiatives across diverse B2B and B2C channels.

Position Overview:

Join a team that values innovation, collaboration, and a customer-centric approach to B2B marketing. As a premium market leader, our expertly crafted commercial LVT flooring designs bring the strikingly realistic look of wood and stone into your project. We’re focused on enhancing our brand’s presence in both commercial and retail spaces. In this role, you’ll be at the forefront of our marketing efforts, developing materials, executing go-to-market strategies, and supporting both commercial and retail sales teams. Your creativity, project management, and multitasking skills will play a key role in upholding brand identity and engaging our Karndean network and end consumers.

If you’re experienced in digital, print, and B2B marketing across commercial and retail channels, let’s connect!

This is a fulltime permanent position based in Knoxfield, offering flexibility and hybrid work options.

Working with cross-functional teams, you’ll be doing:

• B2B and B2C Marketing Presence: Manage and optimise the brand’s presence across all customer touchpoints.
• New Brand Identity: Support the rollout and execution of the new commercial rebrand across materials, working closely with the global team.
• Clear Communication: Craft messages that align with our brand narrative, ensuring consistency across B2B and B2C channels and fostering strong communication across the business.
• Material Development: Develop and manage marketing materials (brochures, swatches) in line with brand guidelines and collaborate with the Global Services team on visually appealing print materials.
• New Product Launches: Project-manage go-to-market activities for new products, ensuring readiness across commercial and retail channels.
• Regional Marketing Collateral: Develop tailored materials for specific customer needs, including brochures, all types of brand and outreach presentations, case studies, CPD presentations & lead generation, and product guides.
• Collaboration Across Departments: Work with other departments, Global Service teams, suppliers, and local agencies to maintain alignment in marketing efforts.
• Print and Event Management: Lead the creation and inventory management of print materials, and coordinate retail and commercial conferences/events.
• Sales-Marketing Alignment: Ensure strategic alignment between sales and marketing for both commercial and retail audiences, providing sales teams with updated marketing insights.
• Field Research: Conduct field research to gather valuable insights for improving our marketing strategies.

What You Bring:

The ideal candidate will have a strong background in B2B growth marketing strategy, sales enablement, creating materials for customer journeys and event management. 

• A tertiary qualification in Marketing or a related field.
• At least 5 years of B2B and B2C marketing experience, with a solid understanding of both commercial and retail landscapes.
• Proven expertise in marketing materials development and management, including print.
• Ability to collaborate with both sales and marketing teams, offering solutions to unique commercial and retail marketing challenges.
• Exceptional written and verbal communication skills, with a strong focus on content development.
• High-level project management and multitasking skills, with the ability to meet deadlines consistently.
• Proficiency in CRM systems, MS Office, and Canva.
• Strong data interpretation and analytics abilities.

About Us:

Welcome to Karndean Designflooring, the global leader in premium luxury vinyl flooring. With over 50 years of experience, we’ve become synonymous with cutting-edge design and unparalleled quality. Our journey began in 1973 as a small family business in the UK Midlands, and today, we stand as a renowned global brand with over 500 employees worldwide. We are creators of exquisite, design-led luxury vinyl flooring. Our dedicated team draws inspiration from nature’s rich tapestry to craft high-quality, unique floor designs. We believe in taking the time to ensure that each piece complements your lifestyle, creating a home you’ll be proud of. 

At Karndean, our commitment to sustainability goes beyond the environment; it’s about people too. We ensure fair treatment and safe conditions for workers in our supply chain, fostering an inclusive and diverse workplace culture. Join us in our journey toward social responsibility.

The Karndean Way – Our Values:

Our Core Values define the Karndean culture and guide everything we do. We live by The Karndean Way, a set of values that shape our behaviour, actions, and collaboration:

• Positive Energy: Our business thrives on a dynamic and enthusiastic ‘can-do’ attitude.
• Pioneering Spirit: We encourage bravery and creative thinking, defining our past and future.
• Delivering the Promise: Integrity is our foundation; we commit to our customers, goals, and team success.
• People Matter: Empowered people are at the heart of Karndean; we recognise and celebrate achievements.

Karndean Designflooring is an equal opportunity employer. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger.

Join us on this remarkable journey at Karndean, where our values drive our success, and our people make Karndean exceptional!

Find out more about us here

https://www.karndeancommercial.com/en-au/commercial-flooring/about-us/careers-at-karndean/   

How to Apply:

Ready to take the next step? Send your resume and cover letter detailing your relevant experience.

*Full working rights in Australia is a must have to be considered for this role*

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home