Social Media Manager (Remote)

Title: Social Media Manager (MUST have experience working with a brand in house)

**Submissions require resume AND 3-5 short form video samples***

Compensation: Annual base salary: $70-$80,000

Location: Remote

Role Overview:

Our client in the wellness and beauty space are seeking a dynamic Social Media Manager to lead the strategy, creation, and execution of content across multiple platforms. This role focuses on growing our online presence, driving engagement, and building a vibrant community aligned with our brand values in beauty, skincare, and family life.

Key Responsibilities:

• Social Media Strategy: Develop and execute comprehensive strategies for platforms like Instagram, TikTok, Facebook, Pinterest, and YouTube to increase brand visibility, engagement, and growth.
• Content Creation: Produce and curate visually compelling, on-brand content (graphics, videos, and written copy) that connects with our audience; this can include faceless content if needed.
• Content Planning: Manage editorial calendars using tools like Asana or similar to ensure alignment with marketing campaigns and business objectives.
• Platform Management: Oversee the daily operations of social channels, maintaining a consistent brand presence and delivering timely, engaging posts.
• Trend Monitoring: Stay updated on social media trends, new platforms, and competitive activity to keep strategies innovative and relevant.
• Collaborative Content Development: Assist in preparing content briefs for creators, including the founder, ensuring high-quality and on-brand deliverables.
• Cross-Functional Coordination: Work closely with marketing, sales, and customer service teams to ensure cohesive messaging and campaign execution.
• Community Engagement: Actively interact with followers, responding to comments and messages to foster conversations around core themes like beauty, skincare, and family life.
• Performance Analytics: Track and analyze social media metrics, using data to refine strategies and report results to optimize growth and engagement.

Qualifications:

• Experience: 3–5 years of hands-on experience managing social media for brands, preferably in DTC ecommerce organizations or B2C brands.
• Industry Passion: Deep an interest and passion about our brand to execute.
• Platform Expertise: Proven experience managing Instagram, TikTok, Facebook, Pinterest, and YouTube. Familiarity with affiliate management tools and TikTok Shop is a plus.
• Content Creation Skills: Skilled in graphic design, photography, and video editing using tools like Canva and other creative apps; familiarity with AI-based tools is a bonus.
• Organizational Tools: Experience using platforms like Asana or Trello for content planning and campaign alignment.
• Content Briefing: Ability to create detailed and clear content briefs for collaborative projects.
• Camera Comfort: Confident both behind and in front of the camera when needed.
• Communication: Exceptional writing and verbal communication skills, with a strong attention to maintaining consistent brand messaging.
• Detail-Oriented: Ensures accuracy and consistency in all audience-facing materials, including spelling and grammar.
• Self-Starter: Creative, resourceful, and able to thrive in a fast-paced, team-oriented environment.
• Time Management: Strong organizational skills to handle multiple tasks and deadlines effectively.

This position offers the opportunity to shape and grow a vibrant community, creating meaningful connections and driving our brand’s social media presence to new heights.