Product Growth Manager Cro Manager (Remote)

Welcome to Welltech — where health meets innovation! As a global leader in Health & Fitness industry, we’ve crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions.

Our mission is to transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs.

As a Product Growth / CRO Manager, you will play a pivotal role in defining new communication funnels and audiences, working with users for one of the health and fitness apps in our portfolio. There will be a strong emphasis on subscription growth and optimizing conversions into paid users. This role requires a deep understanding of user behavior, data-driven decision-making, and a passion for creating value for our users.

Challenges you’ll meet

• Analyze user needs and behavior to generate insights for optimizing the website’s buying funnel
• Generate hypotheses to optimize website buying funnels and monetization strategy aimed at increasing conversion rates and ARPU
• Collaborate closely with user acquisition and creative teams to design and implement new end-to-end funnels for diverse audiences and traffic sources
• Plan, execute, and analyze A/B tests on the website buying funnels to validate hypotheses with real user feedback, using insights to generate new hypotheses and refine strategies
• Conduct pricing tests to optimize the conversion and increase revenue
• Work cross-functionally with designers, engineers, analysts, and content creators to enhance user experience and refine buying funnels

Please note: this role focuses on optimizing conversion rates leading to purchases, covering the entire pre-purchase experience on the website, rather than developing or testing specific app features. There will, however, be collaboration with the Product team.

Your professional qualities

• Proven track record in optimizing conversion rates into purchases
• Extensive experience in user research, with in-depth knowledge of UX and CRO principles, as well as A/B testing methods
• 3+ years of experience in digital marketing, growth, and product marketing at IT product companies (Web, Mobile, CRM), focused on foreign markets
• Experience with B2C products, preferably subscription-based
• Proficient in analytics systems and tools, such as Google Analytics, Tableau, Amplitude, etc.
• Skilled in task-setting for technical teams, with a solid understanding of use cases and user stories
• Familiarity with various monetization models
• At least Upper-intermediate level of English

Will be a plus

• Previous experience with mobile applications
• Experience with subscription-based business model
• Experience with Midjourney
• Copywriting skills

We offer a fair level of compensation that will be appropriate for your expertise and level.

Welltech is not only about great benefits but also about great culture. All our specialists are offered incredible opportunities for professional and career growth, flexible work environments, and the ability to suggest ideas and drive changes.

Check out some of our products

• Muscle Booster — musclebooster.fitness
• Yoga-Go — yoga-go.fit
• Omo — bit.ly/OMOio
• FastEasy — https://fasteasy.life/
• WalkFit – http://walkfit.pro

In our team, you’ll find an opportunity to develop and implement your ideas, as well as to make the world a better place!