Marketing Specialist In The Us Wfh (Remote)

Location: Remote (US-based)

Join a dynamic and innovative software consultancy that is revolutionizing the industry. We are seeking a dedicated Marketing Specialist to partner with our leadership team and collaborate with cross-functional colleagues to craft marketing strategies that enhance our brand presence, engage our customer base, and drive sustainable growth.

In this impactful and visible role, you will play a crucial part in shaping the future of marketing within our organization. We are committed to supporting your professional development and offer a flexible, balanced work environment conducive to your success. This position is remote, welcoming candidates from across the United States, particularly those located in New York.

Key Responsibilities

• Conduct comprehensive market research to discern industry trends, consumer behavior, competitor activities, and customer insights.
• Strategize and implement marketing initiatives across diverse channels and advertising platforms.
• Collaborate with various teams to refine and launch marketing projects.
• Create compelling content for websites, social media platforms, and promotional materials.
• Track and evaluate campaign performance, providing insightful reports on key metrics and KPIs to inform future strategies.
• Manage campaign budgets to ensure effective resource allocation and a strong return on investment (ROI).
• Maintain and oversee website and social media content, ensuring all information remains current and relevant.
• Design and implement email marketing funnels to enhance lead generation and customer retention.
• Review and approve marketing collateral, ensuring alignment with brand voice and messaging.
• Represent the company at industry events, trade shows, and conferences.

What You’ll Bring

• A Bachelor’s degree in Marketing, Communications, or a related discipline.
• 3-5 years of experience in a marketing function, preferably within a related sector.
• A demonstrated history of executing successful marketing campaigns.
• Strong understanding of digital marketing principles and industry best practices.
• Proficiency in marketing tools, including CRM systems, analytics platforms, and content management systems.
• Excellent analytical skills with the ability to interpret data meaningfully.
• A creative approach with a talent for developing innovative marketing concepts.
• Exceptional written and verbal communication abilities.
• Familiarity with website content management and SEO best practices.
• Self-driven, proactive, and capable of working both independently and collaboratively.
• Outstanding attention to detail and organizational skills.
• The capacity to excel in a fast-paced, evolving environment.

What We Offer

• 15 days of Personal Time Off (PTO) and 12 Paid Holidays, promoting a healthy work-life balance.
• 401(k) with Company Match (up to 4%), aiding in your financial future.
• 100% Employer-Paid Health Insurance, prioritizing your health and well-being.
• Continuous Professional Development through feedback and training opportunities to hone your skills.
• A collaborative and supportive professional community, working alongside talented and passionate individuals.
• Remote and Flexible Work Options, emphasizing our belief in work-life balance.
• Competitive Salary ranging from (60,000 to )80,000 annually, commensurate with experience, skills, and role alignment.

Are you ready to advance your career and make a significant impact? We are excited to see how your skills and experiences will help us shape the future of marketing.

Employment Type: Full-Time