Eastern Regional Sales Manager (Remote)

The Regional Sales Manager is responsible for leading a regional sales force to meet and exceed sales goals across multiple eastern territories. This role involves designing and executing effective sales programs, setting strategic goals, and adapting sales objectives and procedures to meet the unique needs of each territory. The position requires frequent travel within the Eastern United States to support and guide sales teams, build customer relationships, and represent the company at trade shows.

Primary Responsibilities:

• Sales Management and Strategy
• Direct and manage a regional sales force to achieve sales targets.
• Develop and implement both short- and long-term sales strategies, adjusting sales goals for each territory to drive regional success.
• Evaluate and implement new sales techniques to increase regional sales volume and enhance customer satisfaction.
• Recruit, orient, train, and manage sales representatives, setting clear expectations, providing ongoing coaching, and conducting performance reviews.
• Ensure team adherence to company policies and procedures, fostering a high-performance culture focused on accountability and results.
• Contribute regional insights to company-wide strategic planning, ensuring alignment with national objectives.
• Implement corrective actions and improvements to meet and exceed regional and national sales objectives.
• Prepare annual sales forecasts and analyze performance metrics to identify trends and make necessary adjustments.

Customer Relationship and Expansion

• Maintain and expand the customer base by coaching sales representatives and building a strong rapport with key accounts.
• Identify new customer opportunities and provide high-level customer support to enhance satisfaction and drive loyalty.
• Recommend product placement opportunities, merchandising, packaging, and service changes based on customer feedback and competitive analysis.
• Regularly survey consumer needs, track competitor activity, and adapt strategies to enhance regional market share.
• Represent the company at trade shows, strengthening industry presence and building new connections.

Technical Proficiency and Training

• Serve as a subject matter expert in L.H. Dottie’s Business Intelligence (BI) system, creating and conducting training sessions to enhance sales team capabilities.
• Travel frequently to support team members, customers, and partners across assigned territories.
• Oversee sales representative performance, providing guidance and actionable feedback.
• Organize and lead promotional activities, including counter days and product-focused events to boost brand visibility and customer engagement.

Qualifications

• Experience: Minimum of 3 years’ experience in a Sales Representative or Regional Sales Manager role.
• Technical Skills: Proficient in Microsoft Excel for data management, analysis, and reporting.
• Sales Competencies: Proven ability in Sales Planning, Goal Achievement, Territory Management, Relationship Building, Negotiation, and Performance Management.
• Leadership Competencies: Strong strategic planning skills, decision-making ability, resilience, and adaptability to changing business climates.

Travel Requirements

• Regular travel, approximately 40%-60% of the time (2-3 trips per month lasting 3-4 days each).

This role requires a strategic, motivated leader with strong business acumen, exceptional sales competencies, and a deep commitment to achieving results through effective team leadership and customer relationship management.

Summary of Benefits

1. Paid Holidays: Seven paid holidays each year
2. RSM Growth Incentive Program
3. Health Insurance: Medical, dental, and vision insurance coverage available.
4. Life and AD&D Insurance: After 30 days of employment.
5. 401(k) Retirement Plan: Eligibility to participate after one year of service with the company.
6. Paid Time Off (PTO): Accrued paid time off for vacations, personal days, and other needs.