Partner Marketing Manager (Remote)

80Twenty is a boutique recruitment agency that connects high-growth companies with exceptional candidates.

Our client is a rapidly growing tech leader in the B2B travel industry. They are seeking a dynamic Partner Marketer to join their team and play a pivotal role in shaping and executing their co-marketing strategy. The right person is passionate about building strategic partnerships and has a knack for driving revenue growth through collaborative marketing initiatives.

The Partner Marketer will work closely with both the internal partnerships team and external partners to develop and execute a robust co-marketing calendar across different channels aimed at significantly increasing partnerships revenue. This role is crucial in onboarding new partners from a marketing perspective and ensuring that all marketing efforts are strategically aligned and highly effective.

Key Responsibilities

• Strategic Co-Marketing Planning: Collaborate with the internal partnerships team to create and implement a comprehensive co-marketing calendar for various types of partnerships, including referral, reseller, technology, and affiliate partnerships. Strategy will span many channels such as events, webinars, co-branded content, email, and in-product promotion. Develop strategies that align with company goals and drive revenue growth.
• Partner Onboarding: Lead the marketing aspect of onboarding new partners, ensuring they have the necessary tools, resources, and understanding to execute successful co-marketing campaigns based on partnership type.
• Execution and Optimization: Oversee the execution of co-marketing campaigns, monitor performance, and make data-driven recommendations for optimization to maximize impact and ROI.
• Cross-Functional Collaboration: Work seamlessly with internal teams, including partnerships, sales, product, and creative, to ensure alignment and effective execution of marketing strategies.
• Partner Engagement: Serve as a primary marketing point of contact for external partners, fostering strong relationships and presenting the company in a professional, growth-led and engaging manner.
• Analytical Insight: Utilize data and analytics to measure campaign effectiveness, track key performance indicators, and provide actionable insights to drive continuous improvement.
• Project Management: Manage multiple projects simultaneously with a high level of organization, ensuring deadlines are met and deliverables are of the highest quality.

Key Qualities

• Strategic and Analytical Thinker: Ability to develop and implement effective strategies while utilizing data to drive decision-making and optimize performance.
• High Level of Execution: Demonstrated ability to execute marketing plans with precision and efficiency.
• Partner Interface: Excellent interpersonal skills with the ability to present the company’s value proposition effectively to external partners.
• Growth-Oriented: A strong desire to drive growth and achieve ambitious targets.
• Cross-Functional Collaboration: Proven experience working across various teams and departments to achieve common goals.
• Self-Starter: Proactive and motivated with the ability to work independently and take initiative.
• Organized: Exceptional organizational skills with a keen attention to detail and ability to manage multiple priorities.

Qualifications

• Minimum 4 years of experience tech marketing with strong preference towards partner marketing, channel marketing, or a similar role.
• Proven track record of successful co-marketing campaigns and revenue growth.
• Strong analytical skills with experience in using marketing metrics and tools.
• Excellent communication and presentation skills.
• Ability to thrive in a fast-paced and dynamic environment.

This is a remote position, with an estimated 20% business travel.

Compensation and Benefits

$120,000 – $135,000, depending on experience

Stock options

Medical, dental, vision coverage

401k with match