Influencer Discovery Management Lead (Remote)

🏢 About the company

inBeat Agency is a performance creative, paid social, and creator-content creation agency. We partner with world-class clients like Miro, New Balance, Nestlé, and Bumble. Our work is rooted in creating creative, performance-driven, organic & paid content.

🎩 Role overview

The influencer discovery & management lead will oversee a team of members (juniors & mid-levels) responsible for identifying, engaging, negotiating, and onboarding content creators (influencers & UGC creators).

This role will focus on building a scalable, process-driven department while coaching and developing team members to achieve better results. The lead will ensure the team delivers high-quality creator content that aligns with campaign objectives.

🔑 Key Responsibilities:

1. Team Leadership & Development

• Effectively manage a large team by setting up systems that allow maintaining granular visibility on tasks and ensuring no details are overlooked.
• Coach a team to ensure consistent creator content quality.
• Build, implement & maintain structured training documentation for new and existing team members.
• Foster a collaborative, high-performance culture through regular feedback, 1:1s, and team meetings.

2. Process Optimization

• Design and implement streamlined workflows for creator discovery, outreach, negotiation, and onboarding.
• Identify inefficiencies and develop solutions to improve productivity and quality.
• Leverage tools & marketplaces to optimize team operations.

3. Creator Management Oversight

• Guide the team to ensure influencers meet campaign requirements.
• Support negotiations with high-value or complex influencers when needed.
• Maintain a feedback loop to improve influencer onboarding & communications.

4. Performance Management & Reporting

• Set clear KPIs and track individual and team performance against goals.
• Provide actionable reports and insights to senior leadership, highlighting team contributions to campaign ROI.
• Ensure adherence to deadlines and quality standards for all creator-related activities.

5. Collaboration

• Work closely with cross-functional teams (e.g., creative, project management, and paid media) to align creator strategies with campaign goals.
• Act as the primary point of contact for escalations and process improvements within the influencer department.

🎯 Outcomes for the Role:

To be successful, the Lead, Influencer Discovery & Management must achieve the following outcomes within the first 12 months:

Team Development:

• Improve team productivity.
• Create & maintain training documentation that reduces onboarding time for new hires.

Process Efficiency:

• Implement workflows that reduce the time from influencer discovery to onboarding.
• Decrease dropoff rates from discovered to onboarding.

Discovered Influencer Quality:

• Ensure 90% of influencers meet brand criteria and campaign objectives.

Cost Reduction:

• Continuously find ways to reduce costs.

Performance Reporting:

• Deliver timely reports with actionable insights that demonstrate the department’s overall performance.

👩🏻‍💻 What We’re Looking For:

• Leadership & Coaching: Proven ability to develop and inspire teams, with a strong focus on mentoring junior talent.
• Process-Driven Mindset: Expertise in designing and optimizing workflows for efficiency and scalability.
• Influencer Marketing Expertise: Hands-on experience with influencer discovery, outreach, negotiation, and management.
• Collaboration & Communication: Exceptional communication skills to liaise across teams and present results to stakeholders.
• Data-Driven: Strong analytical skills to monitor performance metrics and improve team operations.

🌟 Preferred Qualifications

• 1+ years in influencer marketing, talent casting, or a similar role with team management responsibilities.
• Experience in scaling teams and optimizing operational processes.
• Familiarity with paid media campaigns and their integration with influencer marketing.