Cross International Catholic Outreach
Senior Marketing Manager (Remote)
Senior Marketing Manager | Cross International Catholic Outreach| Worldwide
Job Overview
Position Title: Senior Marketing Manager
Department: Marketing
Report to: Senior Director for Marketing
Position Summary:
The Senior Marketing Manager will manage the marketing and fundraising...
Senior Marketing Manager | Cross International Catholic Outreach | Worldwide
Job Overview
Position Title: Senior Marketing Manager
Department: Marketing
Report to: Senior Director for Marketing
Position Summary:
The Senior Marketing Manager will manage the marketing and fundraising needs of Cross Catholic Outreach’s development departments working with internal and external teams to promote and achieve Cross Catholic Outreach’s fundraising and branding goals. This position will draw together a talented staff and to focus on team building, strategic planning, the analysis/use of data to improve results and the delegation of marketing tasks.
Educational and Experience Requirements:
- Bachelor’s Degree
- Minimum 8-10 years’ experience in Communications, Marketing or related field.
- Not-for-profit experience required.
Knowledge, Skills & Abilities Required/Preferred:
Develop a comprehensive integrated marketing strategy to support the organization’s fundraising and stewardship goals.
Develop and manage Cross Catholic Outreach’s editorial calendar, including the strategy, schedule, message, audience and channel of all marketing and advertising initiatives.
In collaboration with the company’s development teams and their goals, direct the organization’s marketing fundraising, campaign and strategies stewardship strategies, including direct mail marketing, email marketing, corporate marketing and brochures, event marketing, social media, landing pages, reputation management, public relations, donor research, etc. to maximize donor engagement and retention.
Work with development directors to analyze and optimize all marketing fundraising efforts to ensure the highest possible return on investment and overall efficiency. This should be a formal process, initiated routinely after each campaign or special objective is completed.
Lead a marketing fundraising team, including hiring, training, assigning workloads, developing schedules, setting deadlines, managing conflicts and implementing regular performance reviews. Team members will liaise with development teams and other internal stakeholder teams to ensure effective and efficient implementation of the marketing strategies.
Participate on the organization’s Disaster Response Committee, and direct the organization’s marketing response for public relations, acquisition, and/or fundraising goals.
In collaboration with other team members, develop a strategic decision-making, prioritization and governance process to ensure efficient and productive use of the organization’s MarComm resources.
In collaboration with other team members, oversee the approval process for Cross Catholic Outreach marketing.
In collaboration with other team members, oversee a set of editorial and brand guidelines to ensure marketing programs and materials achieve branding objectives, maintain consistency, and support the marketing and business goals of the organization.
Spearhead the analysis of our peers in religious/international development and remain well informed about general fundraising trends. Using this research, work within the marketing and communications teams to help forecast and shape our company’s strategic goals. As necessary, maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; and participating in professional institutions.
Develop and manage marketing budgets and internal and external vendor expenses connected to the marketing department’s activities. Take corrective action to ensure marketing expenditures fall within designated budgets.
Oversee the use of marketing agencies, consultants, freelancers and other suppliers, becoming involved in contract negotiation and management where necessary.
- Other duties as assigned
Skill Sets
Strategic marketing planning and team leadership.
- Experience working across all common marketing channels and platforms (public relations, broadcast marketing, direct mail, email, print display, digital display, video, radio, social media, paid email, sales, corporate communications, etc.).
- Experience managing and forecasting complex budgets and reporting
- Experience with market research, customer/donor research, modeling and forecasting.
- Ability to work collaboratively with senior management
- Strong project management skills managing complex, multifaceted projects resulting in measurable successes and program growth
- Experience having worked with a high-performance, collaborative, constructive peer group.
- Excellent verbal and written communication skills, as well as editing skills, with exceptional attention to detail
- Personal qualities of integrity, credibility, and a commitment to the organization’s mission
We are a Catholic ministry with an ecumenical staff of Catholic, Protestant, and Eastern Orthodox believers working in unity to provide food, water, housing, education, orphan support, medical care, micro-enterprise, and disaster relief — and the love of our Lord Jesus Christ — to the poorest of the poor in more than 30 countries around the world. We believe strongly in unifying Christians in this mission of mercy, and we believe that creating a welcoming work environment for all Christian faiths is essential to achieving our ministry goals.
Job Type: Full-time
Pay: $76,501.00 – $115,000.00 per year
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Work Location: Remote
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